Marketing Calculations made easy

An online Marketing Calculator has been launched by MPS & BBI International (see This free service provides companies with a practical waay to build a costed marketing programme.

Online PR News – 28-May-2010 – – A simple online Marketing Calculator has been launched by marketing and web development specialists MPS & BBI International. With an increasing array of choices and opportunities in online and offline marketing methods, this free service provides companies with a practical way to assess the options available and build up a costed marketing programme.

To try out the Marketing Calculator, go to

Andrew Libra, Managing Director of MPS & BBI International, explained: “The Marketing Calculator is highly flexible, allowing company strategists to mix and match different marketing elements to create a programme to meet their requirements and maximise their ROI. From our industry knowledge, we believe our rates are highly competitive. Companies can use the Calculator to build new strategies or to test whether their current programmes are as cost effective as they should be.”

SMEs are likely to find this method of market planning particularly attractive because it can meet their need for flexibility. With digital and traditional marketing methods ranging from e-newsletters to exhibitions and from web analytics to printed literature, the scope for building successful strategies for long-term campaigns or short-term projects is terrific.

The Marketing Calculator provides outline information on each option backed up to links to more in-depth information if required. MPS & BBI has expertise in all these areas and hopes that this online tool will generate feedback and discussion from users.

The marketing options provided by the Calculator are:
• Advertising
• Blogging
• Collateral Production
• Direct Marketing
• E-Mail Marketing
• E-Media Production
• E-PR
• Exhibitions
• Mobile Messaging
• Online Video
• Podcasting
• Photography
• Public Relations
• Search Engine Optimisation
• Web Analytics

As well as potential elements in a marketing programme, these options are also available from MPS & BBI as standalone services.