Times Television Network sharpens focus on Branded Content Solutions to create greater impact

~ Elevates Hemant Arora to the role of Business Head for Branded Content Business across ET NOW, TIMES NOW and zoOm ~

Online PR News – 09-May-2013 – Indore, Madhya Pradesh – Times Television Network sharpens focus on Branded Content Solutions to create greater impact for Clients

~ Elevates Hemant Arora to the role of Business Head for Branded Content Business across ET NOW, TIMES NOW and zoOm ~

National: Times Television Network (TTN) has announced the appointment of Hemant Arora as Business Head of the Branded Content Business for ET NOW, TIMES NOW and zoOm, effective 1st April 2013. The new business unit will focus on customised solutions and properties that enhance value for clients, creating impact and engagement across the network. Over the last two years Hemant has contributed significantly to revenue growth for Times Television Network and made major inroads in the Branded Content space. In line with Times Television Network’s strategic focus on this business area, Hemant has been mandated with a larger business role with a P&L responsibility. Times Television Network will be making significant investments in building and scaling up the unit’s resources and focus on client value delivery across the verticals of News, Business and Entertainment. Hemant will continue to report to AvinashKaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm.
The Branded Content business of Times Television Network works across the network’s assets to create integrated solutions for Brands be it large format IPs with multi-platform execution, long form and short form content, media partnerships, themes and integrated communication development. The offering is built around the philosophy of co-creating contextual conversations for Brands – engaging audiences with integrated messages across multiple touch-points in a highly relevant context.
Times Television Network is uniquely poised to deliver brand solutions that span diverse content categories of General News, Business News and Entertainment. And as part of the Times Group, the network offers unparalleled reach across multiple mediums including TV, Print, Radio, Out of Home, Experiential, Online and Mobile.

Speaking on the announcement, AvinashKaul, Chief Executive Officer, ET NOW, TIMES NOW and zoOm said, “We believe that Branded Content will provide our customers the impact and engagement that will help accelerate the growth of their business and hence it is seminal to our own business strategy. We are pleased to have Hemant Arora at the helm to define the direction of this key business unit and ensure the highest standards in value delivery to our customers. Under his able leadership we intend to build best in class capability and resultant business, to lead the marketplace.”

The true value offering of the Branded Content business comes not only from maximizing impact for the Brand across the Times Network but equally from the innovative solutions and multiple formats it offers, giving the brand’s communication relevance, engagement and impact.
Commenting on his new role, Hemant Arora said, “Times Television Network is at the forefront of using innovation that powers value addition to the advertiser, while further strengthening connect with the audience. Over the last 2 years we have worked tirelessly to bring into our fold best of class capabilities and learning from Indian and global markets to provide advertisers solutions which are true to the spirit of Branded Content. As of today we are fully capable of providing end-to-end turnkey solutions to our clients right from the stage of helping them identify the need, to turning the brief into beautifully and seamlessly integrated content and synchronising of media in the ‘native format’ across all our mediums and channels for the properties to flow uniformly across demographics, geographies and psychographics. I am excited to take on this opportunity that will see the creation of a future-ready business unit within the network and build stronger and long term strategic partnerships with our clients.”

Times Television Network has successfully created high impact branded content solutions for Brands across its channels and the network eco-system in the form of properties such as Mahindra Rise presents Amazing Indians, Kent Mineral RO presents The Foodie Awards, Lufthansa Pioneering Spirits, Vodafone Drive Into The Big League, Keep Walking with the Game Changers, Max Bupa Walk For Health Capgemini Super Techie Show, IndiaMart Leaders of Tomorrow, TRESemme presents A Cut Above, Pepe Jeans London presents zoOm Fashion Drill, Parachute Advansed presents zoOm Holi Party and many more.

About Times Television Network
Times Television Network informs and entertains over 100 million urban affluent audiences across India with ET NOW - India’s No. 1 Stock Market channel; MOVIES NOW - India’s leading English Movies channel; TIMES NOW - India’s No. 1 English News channel & zoOm - India’s No. 1 Bollywood channel. The network is available in 45 countries across the globe. Times Television Network is part of India’s largest media conglomerate, The Times Group.

For further information, please contact:
Atul Malikram