Supa Characters to compete with Disney, Marvel and DC Comics in Hollywood character licensing biz
05/09/2013

Incorporated in 2011 by criminal lawyer and screenwriter, Dr Joel Beling, Supa Characters Pty Ltd is an Australian-based company specializing in the creation of high concept, marketable characters for licensing use in film, television, comic books and merchandising.

Online PR News – 09-May-2013 – Melbourne, Australia – The last two decades have witnessed a slew of superhero films based on comic book characters, such as the Superman, Batman, Spiderman, X-men and Fantastic Four franchises. Hollywood has taken notice because these action-packed high-concept films
are not only critically acclaimed but generate immense box-office revenues. Accordingly, the major studios have been quick to jump on the bandwagon, snapping up
the intellectual property rights to comic book characters like they are going out of
fashion. To this end, Supa Characters Pty Ltd (ACN: 148 986 592; ABN: 41 148 986 592;
“Supa”) is an Australian-based company specializing in the creation of high concept,
marketable characters for licensing use in film, television, comic books and
merchandising. Incorporated in 2011 by Dr Joel Beling (B.A., LL.B., MA., PhD), who
brings to the Company successful legal, practical and entrepreneurial experience as a
criminal lawyer and a successful academic background, Supa aims to compete with
industry heavyweights, Disney, Marvel and DC Comics, as a provider of original sci-fi
characters for licensing in the entertainment industry, merchandising, and other retail forums. Supa’s new characters may also be used with the characters of other companies in film, television and comic book crossovers, which have become a staple of the industry following Dark Horse’s lead with Alien vs Predator.
Supa currently has over 400 original properties under the Supa banner (reinforced
by the associated copyrights and trademarks). The most exciting of these are:
The Big Five:
Characters: Shockwave (Lance/Leopard); Nightstalker (Lawrence/Lion); Deathcharge
(Renny/Rhino); Rampage (Belinda/Buffalo); Earthquake (Elaine/Elephant)
Story: When five people who have the power to transform into Africa’s Big Five (rhino,
lion, elephant, leopard, and Cape buffalo) unleash a crime wave on New York City, the
beleaguered authorities enlist the aid of a legendary big game hunter to catch the outlaws. Will man outwit beast or will the hunter become the hunted? (Screenplay available.)
The Joint Superchiefs:
Characters: Armo (Dean Watson); Airfo (Tom Anderson); Navo (Scott Murray); Marino
(Brad Williams)
Story: When a coalition of America’s enemies form an axis of evil to attack Washington, the Joint Chiefs of Staff persuade four of the country’s most patriotic war-ravaged soldiers to participate in a top secret project which uses the most lethal and advanced weaponry from the Army, Navy, Air Force and Marines, respectively, to transform their crippled bodies into supersoldiers to combat the terrorist threat.
Color Wars:
Characters: Black Beast, Blue Bravado, Brown Brawler, Cyan Cyclops, Gray Ghoul,
Green Gargoyle, Orange Oddball, Pink Princess, Red Ravisher, Violet Vanquisher, White
Wizard, Yellow Yokel
Story: When a paintball company accidentally uses military-grade radioactive pellets in their daily operations, a run-of-the-mill paintball game turns each employee at a company retreat into a superhero based on a color. As each superhero tries to conquer the universe by making his or her color the most dominant by erasing the other colors, the future of the world in color is placed at risk.
Energy Men:
Characters: Drift: Gas/Jenny Lyons; Blast: Nuclear/Neal Peters; Blaze: Fire/Henry
Craddock; Burn: Petrol/Phillip Slater; Flood: Water/Stephanie Jacobs; Kindle: Wood/Zac
Thompson; Landmine: Geothermal/Dwayne Bennett; Scorch: Sunlight/Lisa Brockwell;
Shock: Electricity/Domenic Brown; Slick: Oil/Kenny Mason; Smolder: Coal/Shanita
Anderson; Squall: Wind/Jason Strickland
Story: When a series of apparently random accidents at the sites of the world’s most
plentiful energy sources imbues some of the victims of the catastrophes with superhuman powers associated with that energy source, the group are forced together to fight an evil syndicate of super corporations who wish to seize control of the world’s energy supply to take over the world.
Super Dogs:
Characters: Baldy (Schnauzer); The Boss (Great Dane); Digger (Dashund); Dubya
(Scottish Terrier); Bolt (Greyhound); Gladiator (Bull Terrier); Gogo (Retriever); Grip
(Boxer); Hairspray (Afghan); Hyper (Collie); Judas (Dalmation); Killa (Pitbull); Dancing Queen (Poodle); The Prince (Cocker Spaniel); Queenie (Corgi); Ritz (Chihuahua); Rogo (Rottweiler); Sherson (Beagle); Snarl (Doberman Pinscher); Spot (Pointer); Streets (Westie); Trigger (German Shepherd); The White Knight (Husky); Wino (Bloodhound).
Story: When a local council in the Bronx aims to turn a local park into a commercial
office building for a pharmaceutical company, the local kids are outraged and decide to fight back. A scientific experiment by the company at the park accidentally mutates the genes of the local kids into those of the dogs they are walking. The kids use their newfound superpowers to turn into Super Dogs to force the council to find another location for their development.
Current Litigation
As Hollywood insiders are aware, the foundation for the development of goods
and services in the entertainment industry is the creation and/or acquisition of the legal rights to those properties. To this end, Supa is currently involved in trademark litigation with a number of companies in the entertainment industry and American business a large, in respect of the rights to use its marks:
· Supa’s COLOR WARS trademark application has been opposed at the United
States Trademark Trial and Appeal Board by NYSE-listed, Texas printing and
apparel giant, Ennis Inc (EBF), on the basis, inter alia, of a likelihood of
confusion with Ennis’s COLORWORX mark and design (Opposition No.
91203884; Cancellation No. 92055374; Ennis is repped by Scott A. Myer of
Chalker Flores LLP: smyer@chalkerflores.com).
· Supa’s SUPER DOGS trademark application has been opposed at the United
States Trademark Trial and Appeal Board by Time-Warner’s (TWX) subsidiary,
DC Comics, on the basis, inter alia, of a likelihood of confusion with DC’s
SUPERMAN, SUPER FRIENDS, SUPERWOMAN, SUPER GIRL and
KYRPTO THE SUPERDOG franchises (Opposition No. 91205751; DC is repped
by James D. Weinberger of Fross Zelnick Lehrman & Zissu PC:
jweinberger@fzlz.com).
· Supa’s BATTLE OF THE PLANETS Australian trademark application has been
opposed at IP Australia, the Australian Trademark Office, by Tatsunoko
Production Co, the animation film studio and subsidiary of Japanese toy
behemoth, Takara Tomy (TYO), on the basis, inter alia, of a likelihood of
confusion with Tatsunoko Pro’s American BATTLE OF THE PLANETS mark
(Opposition Numbers 1415736, 1415737, 1416169; 1467506; 1467508; 1467509;
Tatsunoko Pro is repped by James Maxwell of Peter Maxwell & Associates:
mail@maxpat.com).
· Supa’s ENERGY MEN Australian trademark application has been opposed at IP
Australia, the Australian Trademark Office, by Sixty International S.A., the
Luxembourg clothing manufacturer, on the basis, inter alia, of a likelihood of
confusion with an as yet undisclosed mark (Opposition No. 1441489; Sixty is
repped by Norman Morcom of Morcom Pernat: enquiry@morcompernat.com.au).