Valley Honda Congratulates Illinois State for Participating in Honda Civic Marketing Challenge

Illinois State University’s Advanced Integrated Marketing Communications class was chosen to participate in the Honda Civic Marketing Challenge and are working on marketing the Honda Civic Sedan to Generation Y. Valley Honda congratulates them on their success.

Online PR News – 07-May-2013 – Aurora – Honda selected Illinois State University as one of the 20 schools across the country to participate in the Honda Civic Marketing Challenge. The purpose of this challenge is to create marketing materials aimed at increasing purchase consideration for the 2013 Honda Civic in the “Generation Y” market—mostly college-aged students. Valley Honda in Aurora, IL congratulates ISU and currently has a large inventory of 2013 Honda Civics available.

Students in Dr. Aysen Bakir’s Advanced Integrated Marketing Communications class in the College of Business are in charge of this project. They created an in-class marketing agency called ILLINOIS STATEment Group. To create their marketing materials, they researched their target market, analyzed their findings, and designed a campaign. The students pitched their ideas to Honda and are now implementing a campaign with a $3,000 budget provided by Honda.

Kevin Frieh, one of the students working on the project, said, “Working on the Honda Civic challenge has given us a great opportunity to apply the concepts we learned in class to a real-world business scenario. It is very exciting to see our work around campus and on the Internet.”

At the end of the term, students will collect post-campaign research and then present their results to Honda. Honda will choose three schools to present to the Honda America executive board in California. The winning team will receive $5,000.

For more information on the 2013 Honda Civic, or to schedule a test drive, customers can contact Valley Honda in Aurora, IL, or visit them online at The professional sales staff is prepared to assist customers Honda sales and service needs. More Honda news and Valley Honda updates are available on their Facebook page at

About Valley Honda
Valley Honda ( is proud to be the select Naperville, Illinois, area Honda dealer. For years, Valley Honda has provided a full line of new, used, and certified Honda vehicles, including the Accord, the Odyssey, and the Civic. Customers from surrounding cities, including Aurora, Lisle, and Woodridge, return again and again for the extensive inventory, five-star maintenance, and unbeatable customer service.