Silver Hotel Group Gets Into Denim for Breast Cancer

Plan a Getaway in May and support the CURE Foundation and breast cancer research.

Online PR News – 08-May-2013 – Toronto, Ontario – It's all about denim for Silver Hotel Group in May, as they support the CURE Foundation by celebrating National Denim Day on May 14th, and all month long, with the "Denim for the CURE" campaign! Silver Hotel Group and their participating hotels across the country have partnered up with Bluenotes Jeans to raise funds towards a breast cancer cure through creative denim inspired events, contests, promotions and donations.

The CURE Foundation initiated National Denim Day in 1997. The Foundation wanted to reach out to the grass roots population of Canada and make them aware that they could also be an important part of the quest for a breast cancer cure. National Denim Day was chosen as the CURE Foundation's fundraising event because jeans are universal attire, worn by Canadians regardless of their social economic status.

Travelers across Canada can participate in this breast cancer support campaign simply by staying at one of the hotels.

All participating hotels are offering a "Denim for the CURE" Package for the month of May, where guests can fight breast cancer while enjoying an overnight stay at their hotel of choice including full American breakfast, and then head out shopping with a $25 gift card at Bluenotes Jeans…and Silver Hotel Group will support the CURE Foundation with a $5 donation from every package sold.

On May 14th, all hotels will also:

Ø donate $1 for all new Facebook Fans on the Facebook site of any of the participating hotels
Ø donate $1 for all Facebook Fans that post a picture of themselves in their favourite pair of jeans
Ø donate $1 for all guests that check in wearing their denims
Ø Donation match all guest breast cancer donations made at the hotels

The staff at the hotels are excited about National Denim Day, and are adding a "touch of denim" to their properties, from décor and staff attire to food and beverage specials. "It's a great cause and makes a good excuse for a weekend getaway in May", said Melissa French, Director of Operations for Silver Hotel Group. "So many of us have had our lives touched by breast cancer, either personally or through family and friends, so we thought supporting the CURE Foundation was a great opportunity to help make a difference…and who doesn't like to throw on their denims, especially for a good cause". Silver Hotel Group's goal is to raise at least $10,000 for breast cancer research across Canada. For more information on the Denim for the CURE Campaign or to make a reservation, visit

About the CURE Foundation

The CURE Foundation is a national foundation that provides funding for basic and clinical research for breast cancer. Their mission is to work in tandem with health professionals, other foundations and Canadian teaching hospitals to improve the outcome for those affected. The CURE Foundation strives to raise breast cancer awareness among Canadians and help explore all possible avenues in the fight against breast cancer, to ensure no lives are lost due to a lack of funding. For more information about the CURE Foundation, visit

About Silver Hotel Group

Silver Hotel Group (SHG) is one of the largest privately owned hotel investment, development, and management companies in Canada. The group has been an active participant in the hospitality industry in the U.S. and Canada for over 30 years. For more information please visit