- CEO ADOPTS ROLE OF ‘GLOBAL SOUTH AFRICAN’ -
Online PR News – 26-May-2010 – – UK-headquartered substance abuse testing company - Trimega Laboratories - has been invited to sponsor an exclusive briefing event in London at which the Secretary General of the African National Congress, Mr Gwede Mantashe, will deliver a keynote speech.
The cocktail briefing takes place tonight (26th May 2010) at the Crown Plaza hotel in St James’s and is hosted by the Progressive Business Forum of the ANC (PBF). Mr Mantashe will speak on the topic of “Achieving the ANCs vision of a better life for all South African’s, in a spirit of partnership”.
Trimega’s invitation to participate as sponsor is a direct result of its success in establishing a high growth bi-lateral business which operates commercially between South Africa and Europe. The award-winning company was founded in London in 2005 by entrepreneurial South African, Avi Lasarow, who soon ‘repatriated’ some of his business acumen by launching South Africa’s first ever roadside drug testing pilot project. By subsequently supporting the PBF in London, Lasarow has become the epitome of a ‘Global South African’ which President Zuma recently highlighted as being important figureheads to foster relations between the countries.
Avi Lasarow, CEO of Trimega Laboratories, commented: “When leading figures began talking about the concept of ‘Global South Africans’ as a way to restore some confidence in the country, I was inspired as a UK CEO to see what new opportunities lay in South Africa. Sponsoring this event with the Secretary General is simply a token of my appreciation in being motivated to return to my home country and invest positively in South Africa’s future.”
In 2008, Trimega (through a joint venture with Real World Diagnostics called Trimega Diagnostics PTY Limited) launched the DrugAlyzer™ along with the results of South Africa’s first ever drug driving survey. The project was run in partnership with The Department of Community Safety & Traffic Law Enforcement, and endorsed by Minister for Community Safety, Patrick McKenzie. The DrugAlyzer takes a sample of saliva or sweat to determine if a driver is under the influence of narcotic drugs whilst behind the wheel. Approximately 500 tests covering the various drug groups including cocaine, opiate, ecstasy, dagga and TIK were conducted. The project is likely to lead to a wider intervention study or be implemented within the existing legal framework. Indeed, it has led to further trials of substance misuse products among South Africa’s biggest employers including DeBeers, BHP Billiton and Transnet.