Avala launches new marketing technology for recreation and premium products industry.
04/25/2013

The AVALA Marketing Group has released its new marketing automation and lead nurturing platform, called Aimbase. Targeted for the recreation, leisure and premium products industries, but viable across numerous markets.

Online PR News – 25-April-2013 – St. Louis, MO - Apr. 24, 2013 – Driving one of the fastest growing segments in digital marketing, The AVALA Marketing Group has released its new marketing automation and lead nurturing platform, called Aimbase. Targeted for the recreation, leisure and premium products industries, but viable across numerous markets, Aimbase is a powerful digital marketing technology built by B-to-C marketers for B-to-C marketers. It is designed to activate all stages of the customer relationship lifecycle, from brand awareness and demand generation to product re-purchase and advocacy.

“Marketing research tells us that over half of qualified leads are not ready to buy immediately,” says Steve Pizzolato, CEO of AVALA. “But these prospects are still extremely valuable, because many are likely to buy at some point. The key is to develop a relationship with these customers to the point where they will be open to a conversation with a sales representative, if not an actual purchase.”

Aimbase takes tasks that can require a large commitment of time from sales and marketing personnel and automates them. The process starts with the importation and standardization of a company’s prospect data, from one source or various channel sources, along with implementation of demand generation through paid media, earned media and owned media. Aimbase then takes over management of prospect nurturing, with highly customized, relevant communications based on individual product of interest, demographic traits, and readiness to purchase.

“Most B-to-C marketers don’t have direct control over their sales channel, and there’s little assurance that their sales force will represent their products appropriately. That’s where Aimbase comes in,” says Pizzolato. “And while most marketing automation tools stop there, Aimbase also provides a critical CSI component to drive satisfaction, advocacy and repeat purchases. Aimbase helps marketers take their customers on the journey from aspiration to advocacy.”

“B-to-C companies can purchase B-to-B software and try to fashion a full-cycle marketing tool on their own, or they can get a purpose-built tool like Aimbase and concentrate on other tasks,” says Pizzolato. “We have made B-to-C lead nurturing and customer engagement hands-off, simple and effective, using our 16-plus years of experience with organizations that use two-step sales channels as inspiration. The feedback we have received so far is overwhelmingly positive.”

Aimbase is a wholly owned subsidiary of The Avala Marketing Group and is already being utilized by more than 60 brands in the recreational vehicle (RV), pleasure boat, and pool and spa industries.

ABOUT AVALA
Established in 1997, AVALA Marketing is a leading Digital Engagement marketing agency specializing in the recreation, leisure and premium products industries. The company’s Digital Engagement strategies integrate proprietary marketing technologies to connect brands, their distribution channel and the end-user consumer, helping its clients create awareness, facilitate consideration/trial, and establish post-purchase satisfaction and advocacy. Additional information about AVALA is available at www.avalamarketing.com. Additional information about Aimbase is available at www.aimbase.com.