As hundreds of Visalians gathered together in March 2013 in Los Angeles, California to celebrate the #1 Health Challenge Platform in North America, everyone could experience the excitement in the air.
Online PR News – 25-April-2013 – Los Angeles, California – As hundreds of Visalians gathered together in March 2013 in Los Angeles, California to celebrate the #1 Health Challenge Platform in North America, everyone could experience the excitement in the air. Visalus and their brand, Body by Vi Challenge, launched Project 10 in January of 2013. Every week $10,000 is given out to 10 people who lose 10 pounds. Five females and five males who submit their, "I Lost It" video featuring themselves beginning their weight loss of 10 pounds and then showing themselves 10 pounds lighter, have a chance of winning $1000.00 each for losing their first 10 pounds. The main goal of Visalus weight loss is to get people to lose that first 10 pounds and begin making an impact to eradicate obesity throughout North America. Since January, over 9000 videos have been submitted! This Project 10 will select 10 winners every week until the end of 2013. Not only do these 10 people get the chance to win $1000.00 each but every person who submits a video and has lost 10 pounds will also receive an "I Lost It" t-shirt to wear as a badge of what they have accomplished.
However, according to Blake Mallen, CMO of Visalus, "We have yet to scratch the surface!" "Even if we continue to do what we are doing with Project 10, helping people lose their first 10 pounds, even if we could reach every overweight person in North America, we still cannot solve the problem!" "It's only half the solution. And even if we helped every overweight adult on this planet to erase the weight issue, we still have a problem!"
Mr. Mallen goes on to state that the problem is this, "There's a whole next generation of kids that are dealing with the weight issue and will become overweight adults." "Project 10 focuses on the first half of the solution, to eradicate obesity on planet Earth, then we also have to find a solution and educate the next generation." "But here is the sad fact," continues Mr. Mallen, "We are not allowed to market a weight loss solution to kids!" "Soda machines and chips machines can be set in any school, but we cannot market a weight loss solution to kids!" "HOWEVER, what if we came up with a way, a solution to solve the weight issue with adults and to change the next generation?"
Here is what Visalus has come up with. Blake Mallen states, "Every single time someone gets on the challenge AND loses 10 pounds, Visalus will reach down and pay it forward to help a kid." "A bag of Vi-Shake will get sent to a kid to help that kid lose weight the healthy way!!" "We are calling this, Project 10Kids". "How cool is that?" "Every time a grownup loses 10 pounds; a kid in need is sent a shake bag!"
Visalus is armed and ready to attack the issue of obesity, to 2 generations! Every time a grown up loses, a kid wins! Watch out world, here comes Project 10 Kids! To learn more about Visalus and the weight loss programs please see contact information below!