A “Smart” Collaboration Brings FUNctionality to Little Italy

BoConcept San Diego to Host “Park Smart” Event to Introduce Smartville Collection

Online PR News – 25-April-2013 – San Diego, CA – BoConcept San Diego has teamed up with Smart Center San Diego to celebrate the unique design collaboration between BoConcept and Smart Car. On Thursday, May 9 from 7-9 p.m., BoConcept welcomes the community to join in on a night of fantastic urban design at their “Park Smart” event, being held at the store’s Little Italy location on the corner of Front and Cedar Street.

“Little Italy Association is a proud partner in this event, which brings awareness to alternative vehicles like Smart car that are typically seen in Italy,” said Steve Galasso, president of Little Italy Association. “They’re better for the environment and can help ease parking frustrations.”

The event will highlight BoConcept and Smart’s partnership to develop intelligent, space-saving solutions, at no compromise to quality and design. The “Smartville” concept provides a great answer to limited parking space, a common concern in Little Italy. Park Smart will include a car park challenge, car show, food and plenty of chances to win BoConcept Smartville merchandise.

"Smart Car owners are also invited to join the May 9 rally from Smart Center San Diego to BoConcept and show off their “smart style."

To participate in the rally, park challenge, and car show, smart car drivers must RSVP to info@boconcept-sd.com. For questions, contact BoConcept San Diego at (619) 398-0745. Participants will qualify for an exclusive BoConcept raffle prize.