Comstor Leads the Way by Achieving All Four Cisco Architecture Accreditations in the Region

VAD achieves Cisco accredited distributor badges in enterprise networking, datacenter, collaboration and security

Online PR News – 25-April-2013 – Dubai, UAE – DUBAI, United Arab Emirates - Comstor, the dedicated value-added distribution arm for Cisco solutions of the Westcon Group, today announced its achievement of attaining all four of Cisco's newly established architecture-centric 'specialization badges'. This will now enable Comstor in focusing on each of Cisco Architectural Plays and in turn to drive this focus into the channel. Resellers and customers will benefit from Comstor’s core competencies in these architectures and gain access to Cisco solutions through a qualified distributor.

“The Middle East is a mature IT market and we are seeing that customers no longer demand point products or even solutions. Instead, they are interested in seamlessly integrated turnkey solutions which is precisely what Cisco is now addressing with its new architecture-centric approach. We are award-winning partners for this global networking leader with a deep understanding of all its networking, collaboration, security and data center solutions. The achievement of these architecture badges not only further strengthens our expertise in these fields but also instills more confidence in our partners and customers about our capabilities,” said Renton D'Souza, Divisional Director at Comstor.

In order to become a Cisco accredited distributor in the four architectural plays, Comstor had to meet stringent requirements which included training and certification of both its sales and technical personnel. In addition, to ensure a complete understanding of the networking vendor's underlying solutions in each architectural play, the value-added distributor was required to purchase Proof-of- Concept (POC) equipment which is to be used to enable the channel.

“The Distribution Accreditation will drive a consistent standard of knowledge and expertise throughout Cisco’s channel to market. This ensures that the end customer has access to our solutions through a qualified source. We are pleased that Comstor has achieved all four accreditations and has shown long term commitment to growing their business with Cisco,” commented Philip Wright, Senior Director at Cisco.

Commenting on Comstor's new capabilities, Renton D'Souza said, “We now have in excess of ten sales and three technical staff that have been trained and certified by Cisco. Furthermore, the POC equipment from Cisco gives us unmatched hands-on expertise. For example, the data center POC kit permits our technical staff to gain in depth knowledge of Cisco servers and data center switching products. While this has represented a significant investment on our part, we are confident that it will greatly enhance the services that we provide to our customers.”

With Cisco's 'enterprise networking’ architecture Comstor can deliver user services relating to security, performance, and mobility to heighten business agility while the 'collaboration' portfolio enables the VAD to offer solutions for conferencing, customer care, enterprise social software, IP communications, messaging, mobile applications and telepresence. Comstor's Cisco data center offering aligns corporate strategy with IT data center strategy, providing resellers with a greater choice for scale-up and scale-out server and storage consolidation and virtualization strategies to meet their customers' Service Oriented Architecture needs. All of these technologies and architectures are supported by Comstor's services portfolio which helps organizations achieve higher user productivity and IT efficiency.

About Cisco Distributor Accreditation
Distributors can become accredited in several areas including; Small Business, Enterprise Networking, Collaboration, Security and the Data Centre.

The Distribution Accreditation is aligned to and based upon Cisco’s Channel Partner Program’s Specializations Framework, and is a natural evolution of the Distribution Profitability Program.
The accreditation will help to provide a consistent standard of technology competencies throughout Cisco’s Channel to market. Customers will have access to sophisticated Cisco solutions through their reseller supported by a qualified distributor team, and partners will be able to leverage accredited distributor capabilities to meet a wide range of opportunities and increase revenues through solution selling.

About Westcon Group
Westcon Group, Inc. is a value added distributor of category-leading unified communications, network infrastructure, data center, and security solutions with a global network of specialty resellers. Westcon’s teams create unique programs and provide exceptional support to accelerate the business of its global partners. Strong relationships at every level of the Westcon Group organization enable partners to receive support tailored to their needs. From global logistics and flexible customized financing solutions to pre-sales, technical and engineering assistance, the company works with partners to respond with agility and speed to changing market conditions so they can achieve the fastest time to revenue. Westcon Group’s portfolio of market-leading vendors includes: Cisco, Avaya, Brocade, Polycom, Check Point, and Blue Coat. For more information, please visit

For more information, please contact
Meenu Raje
Westcon Middle East