The new brand “Bright Start” is aimed at making learning a pleasant and easy for children
04/23/2013

An early learning series from the house of ACK Media, the new brand Bright Start is aimed at making learning a pleasant and easy experience for young children from 2-6 years

Online PR News – 23-April-2013 – Mumbai – An early learning series from the house of ACK Media, the new brand Bright Start is aimed at making learning a pleasant and easy experience for young children from 2-6 years.The first lot of Bright Start books will be available throug It is at a young age that a child begins to develop skills and forms a personality. To open new worlds and enrich the lives of theselittle masters, ACK Media, India’s leading education and entertainment conglomerate, which owns some of the most loved brands like Amar Chitra Katha, Tinkle, Karadi Tales and Brainwave, announced its entry into the “Young Audience” category with the launch of their new brand ‘Bright Start’.

An early learning series from the house of ACK Media, the new brand Bright Start is aimed at making learning a pleasant and easy experience for young children from 2-6 years.The first lot of Bright Start books will be available throughout, from modern retail chains to mom & pop/stationery shops, from February 2013 onwards @ Rs.55/- each.
“Exposing kids to books at early age is an excellent way to stimulate their imaginations, concentration skills and encourage a solid love of books for the future. However when choosing books for young children, there are several factors to keep in mind, such as their attention span, their age and their interests. Bright Start, our new prodct for young children has been designed keeping all these factors in mind”, said Mr. Manas Mohan, COO, ACK Media. “With Amar Chitra Katha’s legacy of imparting knowledge to young minds, it was sort of a natural extension to start talking to a younger readership. For generations, readers have been asking us to plug this gap. Bright Start takes that first step with the aim at making learning a pleasant and easy experience for young children from 2-6 years”, he further added.

Bright Start includes all activities that combine knowledge with fun like copy colouring, jigsaw puzzles, mazes and dot-to-dot, among others. The wide collection of activity books under Bright Start will allow the child’s imagination to grow and will help them to develop new skills quickly and easily. These wonderful books will also develop the creativity of the children, and provide the right direction for the learning process while offering a fun-filled experience.

“Bright Start is much more than just an activity books imprint. We see it playing a big role in shaping the young minds; moulding and channelizing them at the right age. The company has an ambitious plan, with hundreds of titles to hit the stores in the coming years,” further addedMr. Rajesh M. Iyer, Vice President – Creative, ACK Media.

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