The campaign will see the iconic car brand use their own regional insight with regards to model preferences and combine it with Amscreenâ€™s GEO+ technology to automate the delivery of differing relevant, regional creative across the UK.
Online PR News – 23-April-2013 – 22nd April 2013 / London – Amscreen, Europe's leading digital media network owner, has today begun a two week campaign with MINI.
The Hatch, Roadster and Countryman MINI variants will be advertised in forecourts across the Amscreen network, with adverts displaying bespoke information of over 43 dealerships driving people to test drive the cars.
Leia Reuter, MINI Client Director at Posterscope said, â€śThe objective of the campaign was to drive people to test drive MINIs in their local BMW Dealership. Proximity OOH, strategically placed on busy routes, rail stations and petrol stations, close to BMW dealerships were used due their highly targeted capabilities. Each frame includes a bespoke creative execution referencing each dealer including, a local major A road, search online call to action and the dealerâ€™s contact detailsâ€ť.
Jai Pushkin, Director of Agency Sales at Amscreen said, â€śThis two week campaign with MINI perfectly demonstrates the flexibility of our network. By using the Geo+ technology, MINI can target specific areas with bespoke content, therefore appealing to what different audiences want. We know that more and more motoring businesses want to be both flexible and targeted with their advertising approach, and this campaign proves that we deliver just that.â€ť