Sound Konnect unveils BollyXpress, Bollywood-licensed collection of social expression products

BollyXpress - the world’s first Bollywood-licensed collection of social expressions products, featuring Yash Raj Films, launches in India

Online PR News – 25-April-2013 – Hong Kong – Sound Konnect, an international design and publishing company based in Hong Kong, launched BollyXpress – the first of its kind, official Bollywood-licensed collection of social expressions products in India.

After the acquisition of its license with India’s most coveted film studio – Yash Raj Films, BollyXpress made its debut with its collection of sound-effect Bollywood greeting cards, comprising official images, dialogues and music from some of Yash Raj’s most iconic movies. The collection is available in Archies outlets in Mumbai, Delhi and Bangalore.

BollyXpress is the first range of social expressions products to feature officially licensed Bollywood material. These Bollywood cards offer senders a unique way of expressing the emotions and sentiment that they associate with their favourite movies, stars and songs. These highly creative and innovative products use micro-electronic mechanisms to bring the products to life and make them literally sing out to the recipient. The range was created through a collaborative effort from Sound Konnect’s highly acclaimed international team of designers and engineers from the UK, Hong Kong and India.

Speaking on acquiring its first Bollywood license with Yash Raj Films, Harry Shah, Managing Director, Soundtech Group said, "We are extremely excited to work with one of Bollywood's most trusted production houses. Their extensive catalogue of songs, dialogues and images do well to cover the wide range of emotions that can be captured for social expression products such as greeting cards. At last, we will have official Bollywood-licensed greetings and gifts ready for worldwide markets."

The greeting card launch will be followed by a diverse collection of mugs, gift wrap, gift packaging, and other gift related products shortly, featuring content from both existing and upcoming Yash Raj movies. BollyXpress endeavors to bring the glamorous and exclusive world of Bollywood even closer to fans and Indophiles around the world. BollyXpress will be launching soon in UK, South Africa and Canada, and is currently exploring opportunities for more partnerships with distributors, retailers and licensors worldwide.

About Sound Konnect
Sound Konnect is an international design and publishing company with creative design and engineering teams in UK and Hong Kong, specializing in social expressions for sale through international distribution and retail channels, as well as B2B products and solutions for designing innovative marketing collateral. Sound Konnect is part of Soundtech, an established group, which has over 30 years of experience in the social expression industry, and is a leader in the field of applied micro-electronics. The group has manufactured electronic mechanisms for some of the world’s top brands.

For more details visit:
Mr. Rahul Shah
Tel: +852 2207 3900