The first Eco- Design Store in Medellin

Cristina Marsan founder combine forces to make buying green easier

Online PR News – 22-April-2013 – Medellin,Colombia – 25 italian companies, Napura, Flora, Montalto natura, Casal del giglio, Ambesa….. and an international entrepreneur, Cristina Marsan -have combined forces to fulfill their vision of making it easy to be green, by bringing the widest selection of eco-friendly consumer products under one roof.

Betulla green lifestyle open in Medellin the largest Colombian one-stop store, entirely dedicated to green merchandise, offering more than 20,000 products from cosmetics to home décor items.

"Green has hit the mainstream. People want to buy more environmentally friendly (eco-friendly) products, but they are not always sure where to go or whom to trust. Until now, there hasn’t been a singular eco-friendly department store. Betulla green lifestyle fills the gap, offering a huge range of tried and tested products at a tremendous value,” says Cristina Marsan, the president. “We’re committed to create a unique retail experience, which inspires a better, more sustainable way of living."
Betulla green lifestyle will feature:
Green Products
With more than 20,000 products in store, including clothing, accessories, bags, shoes, home furnishing, cosmetics, books, magazines, and more, consumers have one-stop access to the widest selection of eco-friendly products. Special icons will help customers to easily spot items that are energy efficient, fair trade, organic, made in Italy, Colombia and in other selected countries.
Green services
Betulla Travel and Event is the specialized service offering our clients “tailor made” advisory and organization for exclusive journeys and vacations in unique and “unconventional” places to have experiences, atmospheres, emotions related to the sense and respect of Nature.
Betulla EcoTravel Designer has distintive skills and know how to interpret and to satisfy our clients desires, expectations, dreams planning personalized travels and adventures which have to remain “unique” in their lives and memories.

Personalized Service – All staff members are highly trained to be knowledgeable about products and vendors.

Vendor Interaction – Vendors will participate in feedback sessions and in-store product education sessions.

Modern, Eco-Friendly Design – The store will design by ikea team, characterized by white color, birch furnishing and the best design furnishing of ikea story.

Community – Betulla green lifestyle website,, will provide extensive information on vendors, products, and lifestyle. It is designed to be a community hub, to encourage people to share their green experiences and to discuss products.
A pioneer in green department store retailing, Betulla works closely with brand partners and customers to find the most environmentally sound products. Betulla is unwavering in its commitment to help consumers explore a better, more sustainable way of living.
Betulla green lifestyle’s first store and head office are in Medellin. The company plans to open additional stores across Colombia and South America in the near future, as well as an online store.