Salon Owners Must Master Entrepreneurship to Stay Profitable, According to New Book The A-List Salon

Author, consultant Veronica Woods shines a spotlight on salon entrepreneurs who inspire praise from their clients and bust industry stereotypes in the new book.

Online PR News – 22-April-2013 – South Orange, NJ – Many beauty and personal grooming professionals launch their businesses each year armed only with a passion for artistry without much business savvy, dooming them to financial struggle. In the new book, The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day (, author and consultant Veronica Woods shows how the most successful salons have both. A-List salon entrepreneurs implement strategies that allow them to draw more clients and boost profits while lesser salons fight just to stay open, according to the book.

“It was exciting to discover what some of the top salon owners had in common — a willingness to accept their role as leader and the discipline to plan for success," said Veronica Woods of My Salon Scoop Consulting. A-List owners can balance between making short term decisions to pay the rent while training staff that will lead the salon into the future, according to Woods.

In The A-List Salon, Veronica Woods augments her discussion of small business best practices with real-life business experiences and poignant advice from award-winning salons across the United States. Woods interviewed 16 salon owners recognized by organizations such as Salon Today Magazine, Intercoiffure, and Ernst and Young, including Nick Arrojo of Arrojo Studio and Philip Pelusi of Philip Pelusi Hair Salons.
"I wish I had this information when I opened my first salon straight out of beauty school," said Philip Pelusi, industry veteran and internationally awarded stylist, photographer, and product artist. Pelusi owns a multi-million dollar hair care empire which includes two product lines and 13 salon locations in Pennsylvania and New York.
The book also includes findings from My Salon Scoop Consulting's 2011 Salon Experience survey of guest attitudes about the salon experience. "As consumers lean toward more DIY, the top salons come up with creative ways to remain as affordable luxuries for clients," said Woods.

Book Details:
The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day
By Veronica Woods
Wasteland Press
ISBN: 978-1-60047-832-1
194 pages; paperback, $17.95
Book except:

About Veronica Woods
Veronica Woods of My Salon Scoop Consulting ( provides consulting, coaching and training services that enable beauty businesses to attract and retain more happy clients—and earn greater profits. Before launching her company, she worked for several Fortune 500 companies in business planning and product management. She is an MBA graduate of The Wharton School.