Shreem launches new fusion collection

Shreem launches new fusion collection

‘Starcast of Ek Thi Daayan got the first preview of the new collection

Online PR News – 20-April-2013 – New Delhi, India – Shreem launches new fusion collection

‘Starcast of Ek Thi Daayan got the first preview of the new collection’

New Delhi, Shreem Jeweler, one of India’s leading contemporary Jewelers today launched the new fusion collection at their store in the National Capital City at Karol Bagh. The woman trio and starcast of Ek Thi Daayan – Emraan Hashmi, Kalki Kochelin and Huma Qureshi were seen at the store that got a first exclusive preview of the new collection that Shreem has just introduced.

The Fusion Collection introduced by Shreem Jeweler stands out as it consists of red and white sapphires which signify radiance, elegance and opulence for the modern woman who believes in a mix and match theme. Most of the ornaments are made of gold, diamond and polka carved with mina work and beautiful stones embedded into the set. The sets consist of stones like real sapphires, rubies and emeralds which can be work on traditional occasions as well. The price starts from Rs. 50,000 onwards and ranges upto a few lakhs of rupees. The target audience of launching such a collection is the modern woman who does not mind splurging a little more on quality and who would perhaps wear such jewelery for a casual occasion too.

Speaking on the occasion Ashutosh Sharma, Managing Director, (MD), Shreem Jeweler, said, “We are delighted to launch our new fusion collection with the starts of ‘Ek Thi Daayan’. This collection has been brought especially for the women who blend Western and Indian in their jewelery to match their attire. We are sure that our beautiful striking designs will be a hit amongst the masses.

Visiting Shreem, a pleased Kalki Koechlin said, “I am in awe of the exquisite collection that Shreem has just launched. The designs are magnificently crafted and I would thank Shreem for giving us an opportunity to visit the store. ”

“It is absolutely a treat to come here and be present with the Shreem team. The superior quality of the stones and the intricacy with which the sets have been designed is simply mind blowing. That said, I feel this is the perfect ornament to match with your western wear and can be worn for a traditional Indian occasion too,” said Huma Qureshi.

Shreem Jeweler recently opened their first flagship store in New Delhi at Karol Bagh spread across a total area of 7000 sq ft. On the eve of Valentine’s day Shreem had launched their contemporary and out of the box range of Valentine’s collection.

Ek Thi Daayan movie is starring Emraan Hasmi, Huma Qureshi, Konkona Sen Sharma and Kalki Koechlin. This movie is directed by Vishal Bhardwaj and produced by Ekta Kapoor. It

About Shreem Jeweler:

Shreem drives its name from the Sanskrit word Shree which means ‘LAXMI’. Shreem Jeweler, a unit of Shivansh Diamond Private limited is one of India’s contemporary jewelers. The promoters – Ashutosh Sharma started business in 1996. Since then, Shreem Jeweler has carved a niche for itself with exquisite designs and superior quality products. A distinguished name for shaping and designing and endearing array of gold fashionable ornaments, Shreem Jeweler specializes in the latest variation of fashionable ornaments ranging from gold, diamond, rubies, emerald, platinum jewelry and colored gold.

With the distinction of being the trend-setters in jewelry design, Shreem Jeweler has an exquisite jewelry collection in wedding, lightweight, designer and work wear for women. The exquisite range includes earrings, pendent, rings, necklaces, bracelets, traditional sets and many more. Shreem Jeweler seeks to meet customer satisfaction by customizing the range of offerings with regards to the shape, size, texture and others according to the customer specifications. Each collection offers modern, conventional and contemporary designs that are conceptualized by an in-house team of designers and craftsman from across India.

Shreem Jeweler comes with a promise of excellence and provides certificates of authenticity and gives an assurance of buy –back or exchange in case of any kind of dissatisfaction to the customer. The company assures a piece of timeless beauty for every woman. An ornament from Shreem defines a woman at various occasions which exemplifies every look and memory.