THREE NEW LUXURY LINES HIT THE SHELVES AT RAZORSDIRECT.COM
05/22/2010

According to the RazorsDirect.com’s owner, Mary Hagglund, these three new brands were hand-selected to reach a specific consumer at RazorsDirect.com.

Online PR News – 22-May-2010 – – Orlando, Florida, May 20, 2010 – RazorsDirect.com is pleased to announce the addition of three new luxury brands to its men’s line of shaving and grooming products: Billy Jealousy, Amenity, and Grooming Lounge are new offerings for the online retailer of everything shaving related. Each offers a variety of upscale men’s personal grooming creams, aftershaves, shave oils, award-winning facial cleansers, body washes, and more.

According to the RazorsDirect.com’s owner, Mary Hagglund, these three new brands were hand-selected to reach a specific consumer at RazorsDirect.com.

“Our biggest sellers are, of course, our Gillette, Schick, and Personna products, but these new offerings reach a more demanding consumer,” says Hagglund. “The ingredients, the scents, the quality of the lather—these details take center stage with these brands, and a segment of our consumer base heavily responds to this level of luxury.”

According to Hagglund, Billy Jealousy, Amenity, and Grooming Lounge are extremely popular “underground” brands, usually sold only in retail boutiques and high-end salons to a trendy group of edgy shoppers, and all three have their share of celebrity endorsements and special appearances in popular men’s style magazines—great publicity for Hagglund.

“It comes down to offering our clients both the standard and hard-to-find products that we are known for, as well as a few indulgent ones like Billy Jealousy, Amenity, and Grooming Lounge,” says Hagglund.

Prices vary per brand, but most range from around $15-$40 per product. Hagglund expects them to be big sellers this Father’s Day. She says that a few promotions are currently in effect, but that they won’t last long, like the free Billy Jealousy travel kit she is offering with the purchase of the Billy Jealousy Shave Trio.

“The response has been great so far,” says Hagglund. “We are really happy with the way these brands are selling. There is definitely a demand out there for high-end men’s grooming products like these.”

To purchase any of these products, consumers can visit RazorsDirect.com. Hagglund promises the lowest prices, fast deliver, and perhaps best of all, free shipping.

ABOUT RAZORS DIRECT, LLC: RazorsDirect.com is an online retailer of popular and hard-to-find shaving products from a variety of shaving manufacturers. The company offers a full line of razor handles, razor blade refills, electric razors, and shaving accessories, as well as oral care and personal items. Free shipping in the U.S., fast deliveries, bulk discounts, and a 100% guarantee is accompanied with every order. For more information, visit www.razorsdirect.com. The company can also be followed on Facebook at www.facebook.com/razorsdirectLLC and Twitter at www.twitter.com/razorsdirect. Blog posts are updated weekly at www.razorsdirectblog.com.