International provider of pensions and life insurance, AEGON UK has commissioned seven short films with scenes heavily influenced by British situation comedies to help employers get to grips with its workplace savings platform AEGON Retirement Choices (ARC).
Online PR News – 12-April-2013 – London – International provider of pensions and life insurance, AEGON UK has commissioned seven short films with scenes heavily influenced by British situation comedies to help employers get to grips with its workplace savings platform AEGON Retirement Choices (ARC).
AEGON worked with creative communications agency Clear Island to concept, write and produce the films which are inspired by TV comedies The Office, Twenty Twelve and Peep Show. The films are titled: Scheme set up, Scheme management, Introduction to ARC, Topping up, Opening a new product, Managing your investments, and Gating – opening up your options.
Gordon Greig, Proposition Director, AEGON UK, says: “The films bring our platform to life and demonstrate how simple it is to use. ARC gives employers and employees much greater flexibility to manage retirement savings and we wanted a light hearted and engaging way to show off the platform's capabilities.”
ARC has been developed by established platform provider Novia and is designed to help customers get more from their retirement savings. ARC allows employers, along with scheme advisers, to set up and manage a range of employee benefits online, in one centralised platform. This enables employers to offer more than traditional pension arrangements to employees, such as the ability to set up an ISA funded through payroll.
Employees are given their own online account which allows them to see the value of their savings, manage their investments, improve their financial planning, choose product wrappers and access a range of investments.
The broadcast quality films were produced using some of the latest technology in full HD and delivered via a secure video-streaming and download service. The videos can be easily updated and customised according to companies' brands and requirements.
Chris Sainty, managing director, Clear Island, adds: "AEGON UK was brave enough to take a fresh approach to these instructional videos. The end result is a series of witty, informative and engaging videos.”
About Clear Island
London-based communications agency Clear Island has more than 20 years’ experience in creating films, events and marketing campaigns.
Clear Island works with a wide range of organisations including global financial services companies, leading retailers, internationally recognised brands and small to medium sized enterprises.
Clear Island offers a complete service from initial concept through to successful implementation and evaluation.
Clear Island takes the hassle out of video production, sourcing locations, actors and voiceover artists. Using the latest filming technology and editing techniques, its team produces inspiring and entertaining films, whether for a new product launch, tutorial, sales pitch or corporate showreel.
It has extensive experience in creating memorable events including conferences, exhibitions, award ceremonies, roadshows and experiential events.
Clear Island delivers integrated digital marketing strategies, including email, video and viral campaigns.
It also designs websites that are quick and easy for clients to update using Content Management Systems (CMS) and offers full site hosting, support and maintenance.
About AEGON UK
In the UK, AEGON offers pensions, investments and protection solutions.
• headquarters in Edinburgh, Scotland
• around two million customers
• around 3,000 employees
• Investor in People accreditation since 1997