Zapunited is an innovative ad network that was established in late 2011 and last year delivered over 2.4m clicks from 500m impressions.
Online PR News – 12-April-2013 – Colne – Zapunited is an innovative ad network that was established in late 2011 and last year delivered over 2.4m clicks from 500m impressions.
Zapunited is an exciting and innovative online advertising network which matches targeted digital online advertising with website publishers via a simple, pay-per-click model.
The company is already trading and has demonstrated a viable business model, but requires some further investment to scale the business in order to earn worthwhile returns for the investor in a high growth market.
Unlike many markets which are contracting in the tough current economic climate digital online advertising continues to achieve double digit growth annually and is expected to maintain growth rates as high as 23% in some geographical markets until at least 2016.
As an online business we can service these growing markets with some limited investment to grow the brand in the market and in turn win repeat and new business through brand awareness and brand loyalty.
Our analysis within this business plan shows that following an investment of £75,000 we can expect to break even in the first year of our re-launched business, with forecast pre-tax profits of £50k in year 2 and £469k in year 3.
We have an extremely simple sales model whereby we have a very high volume of clicks for a very low starting pay - per - click rate. We expect to grow our sales (clicks) through our effective marketing strategy over the next few years to reach annual clicks of 300m by year 3 (and 500m by year 5).
We believe our sales forecasts are prudent and realistic in this burgeoning industry, which will continue grow as long as internet adoption continues apace around the world.
In view of the market growth potential, our existing successful foray into developing an advertising online network and our earlier entrant advantages we believe that Zapunited represents a most attractive investment opportunity for an investor in these uncertain times.