Teen Vogue Partners with Toyota on Safe Driving Campaign

New research states that distractions while driving are more common among teenage girls.

Online PR News – 12-April-2013 – Boston, MA – April is Distracted Driving Awareness Month and Teen Vogue and Toyota have announced a new driving campaign called “Arrive in Style”. This is a campaign to raise awareness of the dangers of distracted driving among teenage girls. This also is to help inspire them to make a mutual commitment with their mothers to drive safely.
Even though cars are the safest they’ve ever been, the amount of technology that each smart phone holds can be dangerous. Automobile accidents are the leading cause of death for teenagers. A study done in 2010 states seven teens between the ages of 16 and 19 died on average everyday from motor vehicle injuries.
Teen Vogue Vice President and Publisher Jason Wagenheim said, “We are thrilled to partner with Toyota on this important initiative. When we saw the scary statistics around distracted driving, we knew this was a cause worth taking on”. He went on to say, “Teen Vogue’s influential young readers are the perfect ambassadors not only to participate in this initiative, but also to help build awareness and educate their peer groups on the importance of driver safety. Toyota, with the success of their ongoing work in this arena, is the ideal partner.”
Marjorie Schussel, Corporate Manager of Corporate Marketing for Toyota North America, said “Teen Vogue really shares our commitment to help keep teens safe, and with their reach and readership they’ve been a great partner to help amplify our longstanding efforts to empower teen girls to be safer drivers”. She later said “We also are excited to involve moms since our approach to teen safety has always included outreach to parents as well.”
The “Arrive in Style” campaign was launched last week. It includes print, digital, and social media elements that will run through February of 2014. The Teen Vogue May print edition hit stands this week and features monthly helpful tips and advice from Toyota on different safe driving topics. For more information on the “Arrive in Style” campaign, visit teenvogue.com/arriveinstyle.
Visit Route 44 Toyota’s Blog, www.raynhamtoyota.route44toyota.com for other tips on safe driving.
About Route 44 Toyota
Route 44 Toyota is located in Raynham, MA, and offers members of the community a wide selection of new and pre-owned Toyota vehicles. Trained associates work hard, matching each customer with the perfect car, truck, or SUV to fit their lifestyle. To ensure top satisfaction, each associate takes the time to help every customer in every way possible. For a more personalized Route 44 Toyota experience, visit on Facebook at https://www.facebook.com/route44toyota.