marcus evans Conferences to Recognize GE ecomagination for Open Innovation Leadership
04/12/2013

Deb Frodl, Global Executive Director, ecomagination, GE will accept the award during an award ceremony on April 16, 2013 as part of the marcus evans 7th Annual Open Innovation Conference.

Online PR News – 12-April-2013 – Chicago, IL – marcus evans Conferences to Recognize GE ecomagination for Open Innovation Leadership

CHICAGO, April , 2013 -- marcus evans conferences is proud to announce that GE will be presented with the Open Innovation Partner of Choice Award Choice for its ecomagination initiative during the 7th Annual Open Innovation Conference, being held at The Ritz Carlton, Philadelphia, PA, April 15-17, 2013.

Current economic conditions demand that North American companies rely on the disciplines and strategies that not only allowed them to endure through difficult times but succeed in spite of them. Open Innovation is one such strategy. The open innovation model’s ability to facilitate the development and delivery of winning results has consistently proven an effective tool and is critical in overcoming the most competitive of landscapes. Organizations that are able to establish themselves as proven collaborative innovation facilitators and custodians of lasting cooperative relationships in the innovation enterprise are being to be branded as a "Partner of Choice" for Open Innovation in the marketplace of business-to-business alliances.

GE’s ecomagination initiative was placed into nomination and subsequently selected through a process that elicited the response of peers and innovation leaders from a cross-section of North American industries, including past delegates of the annual marcus evans Open Innovation series of conferences. Determination of the marcus evans Open Innovation Partner of Choice Award was based on an outstanding or exceptional contribution to the discipline or practice of open innovation in the following criteria:

• Demonstrate the core attributes that an exemplary collaborator is
understood to bring to the open innovation relationship
• Manage a structured discipline for the creation and performance of
external collaborative partnerships that is both flexible and designed
to lay the foundation for ongoing innovation partnerships
• Establish a proven track record or "open project" portfolio that
illustrates the ability to excel with innovation partners from both up
and down the enterprise value chain
• Promote an organizational culture that fosters a movement beyond
cultural barriers to innovation such as the "not invented here"
mentality
• Install a group of external collaborators that possess the skills
necessary to navigate the unique hurdles of open innovation

Deb Frodl, Global Executive Director, ecomagination, GE will accept the award during an award ceremony on April 16, 2013 as part of the marcus evans 7th Annual Open Innovation Conference. The ceremony will immediately precede the Partner of Choice Symposium, which will include representatives from past winners of the Partner of Choice Award.

This session will allow participants to share their expertise and experiences with an unparalleled group of peers, including award winners, in an environment any innovator would dream of having back at the office. Free from the all too common corporate sandbagging and "naysayers," collaborative innovators will be part of an idea exchange fueled by groundbreaking structured networking sessions. Topics will include: establishing smart-risk capabilities within a collaborative framework, streamlining the external agreement process, alliance building, strategies to promote the “open” model on a global level, the vetting of unsolicited ideas, and the role of an open innovation champion.

For more Information regarding the Open Innovation Partner of Choice Award, the 7th Annual Open Innovation Conference, or the Open Innovation Partner of Choice Award Ceremony and Symposium, please contact Dennis Noonan, dennisn@marcusevansch.com, 312-540-3000 ext.6411.

For all press inquiries, please contact Robin Yegelwel, Marketing & PR Coordinator, at (312) 540-3000 ext. 6483 or robiny@marcusevansch.com

About marcus evans conferences:

marcus evans conferences annually produce over 2,000 high quality events designed to provide key strategic business information, best practice and networking opportunities for senior industry decision-makers. Our global reach is utilized to attract over 30,000 speakers annually; ensuring niche focused subject matter presented directly by practitioners and a diversity of information to assist our clients in adopting best practice in all business disciplines.