Gainesville, TX’s Holiday Auto Group Announces New Progress of Ford Water Reduction Initiative

Ford’s initiative to reduce water use in vehicle production is creating much buzz in the automotive industry and Holiday Auto Group of Gainesville, TX has the latest scoop

Online PR News – 12-April-2013 – Whitesboro Texas – Ford has been consistently working since 2000 on their global water use reduction initiative, striving to significantly reduce the average amount of water used to make Ford vehicles. The auto maker has recently announced that to date they have saved 10.6 billion gallons of water, or a 62 percent reduction, in global water use since 2000. Holiday Auto Group of Gainesville, TX has all the latest details on Ford’s water reduction initiative.

In order to reduce daily water usage, Ford has constantly monitored and managed every drop of water used in Ford facilities and properties. In 2000, Ford reported using approximately 64 million cubic meters around the world annually. Today, that number has drastically decreased to only 24 million cubic meters. That is 10.6 billion gallons of water, which is near equivalent to 265 million loads of laundry or 16,000 Olympic swimming pools.

“Ford recognizes the critical importance of water, and is committed to conserving water and using it responsibly,” explains vice president of sustainability, Environment and Safety Engineering, Robert Brown. “Many vehicle manufacturing processes require water and the resource is used at every point in our supply chain.”

In 2012, Ford has several water-related projects within their own facilities that contributed to the large water reduction numbers this past year. In their Cologne Engine Plant in Germany, water used was decreased by an incredible 50 percent as the plant implemented a new dry-machining process. In the Ford Chennai Assembly Plant in India, a new system was installed that allowed the plant to recycle 100 percent of its water. Advanced wastewater treatment systems were added to the Silverton Assembly Plant in South Africa, as well as two assembly plants in China.

Holiday Auto Group of Gainesville, TX proudly supports Ford’s global water reduction initiative. Customers of the dealership who have questions about the latest Ford reports or sustainability accomplishments are encouraged to stop by the Gainesville dealership today, where sales associates will be available to answer any questions. More information on current vehicle inventory, specials and dealership information can be found online at

About Holiday Auto Group: Holiday Auto Group is located in Whitesboro, Texas, and proudly serves the surrounding communities with the finest customer service in the Lone Star state. Featuring a full line of new and used Chevrolet and Ford vehicles, including the Cruze, the Camaro, the Malibu, the F-150, the Fusion, and the Focus, Holiday Auto Group is sure to have the perfect vehicle for every interested buyer. In addition, Holiday Auto Group offers auto parts, service, and financing.