New Initiatives Expand Novotech Technologies’ M2M Leadership Position

With the success of its M2M Blog, Novotech Technologies is expanding its online resource offering to include video and interactive sharing capabilities.

Online PR News – 12-April-2013 – Ottawa, ON – Novotech Technologies, a leading global distributor of machine-to-machine (M2M) products, services and solutions, today announced new online initiatives to expand its leadership position in the M2M space. These online initiatives – which include video and interactive sharing components – are in response to the growing popularity of its M2M blog. The blog, which is 100% focused on M2M, is shared across multiple web platforms earning top rank positions with influential search engines including Google and Yahoo.

“Through search and sharing, our blog is the primary destination for web visitors and it’s not uncommon for it to claim almost 30% of all first stops into our site. As a leading value-added M2M distributor, this is significant because it indicates customers and prospects recognize Novotech as an essential go-to resource for education and insight about all things M2M,” says Richard Hobbs, President of Novotech Technologies. “While we do have a huge portfolio of M2M products, our big advantage is the ability to put all the pieces together by offering services in design, programming and logistics not to mention hardware and software engineering support throughout North America.”

To expand on the success of the blog, Novotech has introduced new video and online sharing capabilities. “We know there are more and more M2M professionals out there so we want to make it easy for them to find and share vital M2M information,” says Larry Bellehumeur, Chief Blogger and EVP of Sales and Marketing at Novotech. “With the growing volume of posts, many by customer request, we’ve simplified the search process by creating various blog categories including Managing M2M Solutions, M2M Applications and Selling M2M to name a few”.

As part of its ongoing commitment to driving business transformation through wireless technology, Novotech will be releasing more videos over the coming months.

About Novotech Technologies:

Through strategic partnerships with many of the world’s most innovative machine-to-machine (M2M) manufacturers, Novotech Technologies is a leading value-added distributor of M2M products, services and solutions. To produce tangible outcomes that include reduced costs, optimized fleets/workforces, improved productivity and enhanced customer service, Novotech’s comprehensive portfolio of M2M solutions – cellular, GPS and satellite – enable immediate communication, tracking and reporting in a wide range of applications. Established in 2001, Novotech is headquartered in Ottawa, Ontario, with offices throughout Canada and the United States. / @NovotechM2M

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