Research proves promotional Cotton bag as most economical & effective branding strategy
08/03/2009

Among various marketing tools, promotional cottons bags with company's artwork & name has been proven very effective and result oriented. Also, it is very cost effective and environment friendly option. Here are some interesting findings and few reasons for these promotional cotton bag to be proven so successful.

Online PR News – 03-August-2009 – – All of us realize the importance of promoting & creating brand awareness or spreading out the noble cause of your non-profit organization, especially in these trying times, through unique promotional tools that are not only cost effective but also capture the right mind space

Lately, majority of companies & organizations are using cotton made shopping bags with their organization’s logo & message as a Top of the Mind Approach and joining the ‘Go Green’ band wagon, which has proven to be very effective and result oriented. It is also an extremely cost effective and environment friendly option. Your Organization’s logo and name can be printed on these bags which will help you not only promote & spread out your noble cause but also build goodwill.

According to a new research study conducted by the Advertising Specialty Institute (ASI), among businesspeople over age 21, revealed that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. According to Nielsen Media data, says the report, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005.

Among key findings, results indicate that:

* 84% of people remember the advertiser on a product they receive

* 42% have a more favorable impression of an advertiser after receiving an advertising specialty

* 24% indicate that they are more likely to do business with an advertiser on items they receive

* 62% of respondents have done business with the advertiser on a product after receiving it

81% of all promotional products were kept because they were considered useful. Guess what’s considered most useful? Bags, of course!

Here are few reasons why promotional cotton bags are most economical & effective branding strategy for small business and not-for profit organizations.

1. Walking Billboard – Promotional cotton bags get re-used as many as 500 times. Every time it gets re-used it acts as a walking billboard for sponsor's brand or for thier message. In addition to just doing a passive reminder job like other stuff – for example a billboard – can, it also makes a proactive statement that the consumer or client who is carrying their bag endorses their decision to use a cotton Bag as a promo device rather than some flippant giggle-once-and-throw-away thing.

2. Save the Environment – Also, it would be part of the environmental movement by reducing/stopping use of plastic bags and substituting them with eco-friendly cotton bags. These bags will help build goodwill and foster deeper relationships between your members by showing them that company or organizations cares about protecting the environment

3. Promotional Tool - Whether it’s a product or a service brand promoting, or an event, a fund raiser or a rock show, the same logic applies: Do stuff your audiences respect you for. Shows that their actions prove their attitude.

promotional Bags will help reach potential members easily and keep your organization and its noble cause top-of-mind as your current member will use them in their day to day lives.

4. Cost Effective - In times these difficult times where marketing budgets are low, especially for non-profit organization, promotional cotton bags are proven to be a cost effective option that fits to most of small business and not-for profit organizations.

Mr. Shravan Purohit, Vice President of EcoTrend Bags says "Using cotton bags for promotions is probably the quietest and the loudest way for a company or a organization to make a value rich statement about itself. At a low cost and with an aesthetically pleasing subtlety"

EcoTrend Bags is in the cotton fabric industry for over 15 years. Currently supplying wide range of promotional cotton bags all over USA and other European counties. EcoTrend Bags guarantees to meet their clients specific requirements – order size, color, delivery time lines and price points. And as a part of their services, they also take care of the artwork printing i.e. Client company’s or organization's logo, name or any tag line that they may require at minimal cost.

To learn more about EcoTrend Bags and their services visit website www.ecotrendbags.com

Please feel free to contact at sales@ecotrendbags.com for any questions or inquiries.

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