California Film Institute named Green Business of the Year by the San Rafael Chamber of Commerce
04/10/2013

The California Film Institute (CFI) was awarded the Joe Garbarino Green Business of the Year by the San Rafael Chamber of Commerce as part of its 2013 State of the City Awards.

Online PR News – 10-April-2013 – San Rafael Ca – SAN RAFAEL, CA. (April 4, 2013) — The California Film Institute (CFI) was awarded the Joe Garbarino Green Business of the Year by the San Rafael Chamber of Commerce as part of its 2013 State of the City Awards. The presentation of the award to CFI, which included Citations of Congratulations from United States Senator Dianne Feinstein and U.S. House of Representative Jared Huffman, took place at the Embassy Suites Hotel in San Rafael on Thursday, March 14 as part of the annual dinner hosted by the city and San Rafael Chamber of Commerce.

The non-profit California Film Institute celebrates and promotes film as art and education through three core programs: year-round programming at the Christopher B. Smith Rafael Film Center, the annual Mill Valley Film Festival, and the CFI Education Program. “Film has the tremendous ability to inspire, educate and create action. Through film, we offer a platform for new thoughts and insight, and a forum for discussion," said Mark Fishkin, Executive Director, California Film Institute, “We’re honored to receive this award.”

The San Rafael Chamber of Commerce in its selection of the California Film Institute as “Green Business of the Year” recognized the commitment to environmentally sustainable green policies and practices in both CFI’s business and educational outreach efforts, ranging from providing onsite-recycling programs and providing shuttles to reduce the number of cars on the road during its annual production of the Mill Valley Film Festival; conceiving the first Active Cinema program in a film festival, where audiences are encouraged to take an inspirational message from a film toward directly supporting social and environmental projects in the community; utilizing PG&E’s Climate Smart program and offering year-round screenings of films addressing complicated environmental issues at its Christopher B. Smith Rafael Film Center. This award comes on the heels of a spectacular two-day Environmental Youth Forum in February hosted by CFI Education, which featured films to educate students about environmental issues along with providing teachers study guides and resources for teaching environmental awareness and activism to a diverse youth population of over 1,000 grammar through high school children.

The California Film Institute’s green business initiative began four years ago with leadership from Pacific Gas and Electric Company and support from Bartram Sponsorship Strategies. PG&E, as a company that raises the bar for itself and works with others to do the same, gave financial aid, consulting, and ongoing support toward the CFI green transformation of its environment. CFI was subsequently awarded certification as a Green Business in Marin County on Aug 24, 2010.

The San Rafael Chamber of Commerce State of the City Awards Dinner is an annual event, also known as "Taste of San Rafael" with the City of San Rafael, with a "State of City" address by Mayor Gary Phillips and an awards ceremony to celebrate Citizen of the Year, Employee of the Year, and the Small and Large Businesses of the Year and Green Business of the Year.

CFI is now reaching out to its constituency in support of becoming the “first all-solar non-profit movie theater in the United States”. Working with regional and national solar providers, CFI aims to install solar systems at the historic and prominent Christopher B. Smith Rafael Film Center. This groundbreaking campaign will be a community supported project and will further enhance the California Film Institute’s commitment to green operations.

California Film Institute

The non-profit California Film Institute celebrates and promotes film as art and education through the presentation of the Mill Valley Film Festival and year-round exhibitions at the Christopher B. Smith Rafael Film Center, and by building the next generation of filmmakers and audiences through CFI Education. For more information visit cafilm.org or call 415.383.5256.

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