Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced a significant commitment to its Le MĂ©ridien hotels in the Middle East and Africa (MEA) region through a comprehensive renovation strategy.
Online PR News – 08-April-2013 – Alexandria – DUBAI â€“ April 7, 2013 â€“ Le MĂ©ridien and its ownership groups will invest more than $200 million in the renovations of 13 hotels and resorts in the MEA region over the next 3 years. The French-born brand has had a major presence in emerging Middle Eastern and African markets for more than 30 years, and as this region continues to evolve as an international business and leisure travel destination, Le MĂ©ridien has developed a focused approach to ensuring its global portfolio continues to meet high brand standards.
â€śSince acquiring Le MĂ©ridien in 2005, Starwood and its hotel ownership groups have made a tremendous effort to enhance and create a consistent portfolio around the world,â€ť said Brian Povinelli, Global Brand Leader, Le MĂ©ridien and Westin. â€śLe MĂ©ridien now boasts the best performance measures in the brandâ€™s history, and our focused efforts on the Middle East and Africa hotels will only help ensure Le MĂ©ridien maintains its best portfolio ever.â€ť
Le MĂ©ridien recently announced 10 new hotel openings over the next year, an unprecedented number for the brand, and as the European-rooted brand continues to grow globally, the consistency of its portfolio remains a key priority. The 13 Le MĂ©ridien hotels and resorts completing or currently undergoing renovations include:
Le MĂ©ridien Al Aqah Beach Resort (Fujairah, United Arab Emirates)
Le MĂ©ridien Al Khobar (Saudi Arabia)
Le MĂ©ridien Dubai
Le MĂ©ridien Heliopolis (Cairo, Egypt)
Le MĂ©ridien Ile Maurice (Pointe Aux Piments, Mauritius)
Le MĂ©ridien Jeddah (Saudi Arabia)
Le MĂ©ridien Makkah (Saudi Arabia)
Le MĂ©ridien Mandji (Port Gentil, Gabon)
Le MĂ©ridien Mina Seyahi (Dubai)
Le MĂ©ridien Pyramids Hotel & Spa (Cairo, Egypt)
Le MĂ©ridien Re-Ndama (Libreville, Gabon)
Le Royal MĂ©ridien Abu Dhabi
Le Royal MĂ©ridien Beach Resort & Spa (Dubai)
Additionally, Le MĂ©ridien will this year add a new hotel in Egypt, where the brand currently operates four properties. Le MĂ©ridien Cairo Airport will open in September 2013. Located at Terminal 3, it will be the only hotel with direct access to Cairo International Airport terminals. Le MĂ©ridien Cairo Airport will feature 350 guestrooms, a 24-hour restaurant, specialty restaurant, coffee bar, lobby bar, lounge, fitness center, and swimming pool. The hotel will have approximately 750 square meters of meeting space, including a business center, ballroom, and six meeting rooms, for a variety of business functions.
Many of these renovated hotels along with Le MĂ©ridien Cairo Airport will integrate the Le MĂ©ridien Hubâ„˘ experience into existing public spaces, re-interpreting the traditional lobby into a social gathering place for curious and creative minded travelers to converse, debate, and exchange. Le MĂ©ridien Hub offers both guests and locals an inspiring atmosphere where contemporary, curated artwork sets the environment and a sophisticated cafĂ© experience sets the scene. Le MĂ©ridien Hub further builds on the brandâ€™s award-winning arrival experience consisting of four elements: large-scale artwork in high impact areas to reset the mind and stimulate dialogue and curiosity; the sensory experience, illustrated through Le MĂ©ridien signature scent, sound and use of light, creating a unique and distinctive atmosphere; UNLOCK ARTâ„˘ programme, featuring LM100 â„˘ artist designed key card collections that not only offer access to the guestroom but also to Le MĂ©ridien affiliated contemporary cultural centers in the city; and a 24-hour soundtrack.
About Le MĂ©ridien Hotels & Resorts
Le MĂ©ridien, the Paris-born hotel brand currently represented by nearly 100 properties in more than 40 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With over 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le MĂ©ridien provided a strong international complement to Starwoodâ€™s then primarily North American holdings at the time of purchase. Since then, Le MĂ©ridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. By appointing a full-time Cultural Curator â€“ French arts-provocateur JĂ©rĂ´me Sans â€“ Le MĂ©ridien transformed numerous guest touch points, thus bringing unique and interactive experiences to its guests. Plans call for dynamic expansion of Le MĂ©ridien Hotels and Resorts within the next five years, concentrating on markets in Asia-Pacific and the Americas. Le MĂ©ridien recently opened new hotels in Istanbul, Oran (Algeria), Arlington (Virginia, USA), Coimbatore (India), Koh Samui (Thailand), and Taipei, and will open in the next 12 months in Bali, Atlanta, Chicago, Zhengzhou (China), Mahabaleshwar (India), Ho Chi Minh City (Vietnam), Cairo (Egypt), Qingdao (China), and Dhaka (Bangladesh). For more information, please visit www.lemeridien.com or facebook.com/lemeridien.
Susan Magrino Agency
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