Online PR News – 20-May-2010 – – BEIJING, China – SinoTech Group has been appointed by Qatar Airways to coordinate the airline’s digital marketing promotions across China.
SinoTech Group will focus on extending the airline’s brand influence, driving its online bookings and promoting various Qatar Airways’ destinations from the airline’s network points across China.
The Doha-based carrier has expanded rapidly in China over the past five years and now operates 23 flights a week from Beijing, Shanghai, Guangzhou and Hong Kong to its hub in the State of Qatar, linking to nearly 90 destinations across Asia, Middle East, Africa, Europe and North America.
Qatar Airways Country Manager Greater China Woo Yew Seong said of SinoTech Group’s appointment: “We are pleased to appoint SinoTech Group, a leader in digital marketing for the travel and hospitality industry, as our digital marketing provider and the airline is excited about the potential of this partnership.
“We are committed to the Chinese market have taken a strategic decision to invest a greater proportion of our marketing resources into the digital spectrum,” Woo said.
Dr Mathew McDougall, group CEO and executive chairman for SinoTech Group was equally optimistic about the deal.
”We are excited about working with Qatar Airways and are looking ahead to a mutually beneficial partnership,” he said.
Dr Grace Pan, chief strategy officer for SinoTech Group added: “Qatar Airways is the airline of choice for Chinese business and leisure travellers journeying to long-haul destinations. With the airline launching numerous destinations in 2010, we are pleased to be able to communicate and support Qatar Airways’ expansion in China.”

Notes for editors
About SinoTech Group
SinoTech Group is a performance-based digital marketing company. Founded in Beijing, China in early 2007, it has successfully expanded its business to become one of the largest independent digital marketing companies in China, offering an integrated digital marketing portfolio encompassing: affiliate marketing, social media marketing, search management, and technology to manage across all your multi-channel digital marketing activities. Visit SinoTech Group is a strategic partner of the Pacific Asia Travel Association (PATA), and is PATA’s preferred digital agency in China.

About Qatar Airways
Ranked Five Star for service and excellence by Skytrax, the independent aviation industry monitoring agency also voted Qatar Airways’ cabin crew Best in the Middle East for the seventh year running in 2009 and Best Airline in the Middle East for the fourth consecutive year. Qatar Airways’ Economy Class has been voted Best in the World in the annual Skytrax passenger survey, in which more than 16 million travellers were polled. For more information, log onto

Qatar Airways will operate a fleet of 120 aircraft by 2013, by which time its global network will rise to 120 destinations. The airline has ordered 80 Airbus A350s, 24 Airbus A320 Family of aircraft, 60 Boeing 787s and 32 Boeing 777s, with deliveries of the latter having started in November 2007. The carrier has aircraft orders for more than 200 jets worth over US$40 billion and is one of the customers of the twin-deck Airbus A380 “super jumbos” with five on order and scheduled for delivery from 2012, by which time the New Doha International Airport would have opened. For more information, visit

For further information
Please contact:
Fay Xie
Communication Manager
SinoTech Group
Tel: +86 10 6561 5818