By The Bottle, the brainchild of wine blogger Vim Chatwani, is a new, free, tablet-only magazine which officially launched on the Apple Newsstand this week.
Online PR News – 06-April-2013 – London, U.K. – By The Bottle, the brainchild of wine blogger Vim Chatwani, is a new, free, tablet-only magazine which officially launched on the Apple Newsstand this week. Very consumer focussed and light-hearted, the magazine aims to provide a one-stop-shop for wine lovers, with a good smattering of lifestyle articles too.
Vim Chatwani said, “we wanted to create something that bridged the gap between over-stuffy, boring writing for wine “experts” and writing that was over-simplified and patronising. Our editor, Geordie Clarke, brings vast editorial and journalistic experience to the magazine, ensuring that we strike the right balance with all of our articles. Equally important, was to get the look and feel right, and we are very proud of both the innovative design and interactive elements of the magazine.”
The magazine, which can now be downloaded for free here , isn’t just a wine magazine. While the majority of articles are focussed on the world of wine, there are also a number of lifestyle articles looking at everything from the perfect cigar, the best car for a booze cruise and how to make the perfect mojito.
Geordie Clarke, editor, continued, “it was important to us to create something that didn’t only talk about wine. This magazine is for people who love wine but who also want a magazine that includes articles of interest from all areas of life. It offers a blend of articles that range from being fun and lighthearted to serious and provocative, as well as topics relating to life in general, such as fashion, recreation and food.”
Unusually much of the content is not written by trained journalists. Instead contributions are accepted from people of all walks of life who are passionate and have something interesting to say.
Clarke continued "We wanted to write about wine but take the stuffiness out of the topic. We wanted to make it fine, and useful, whether you are a casual wine drinker or a professional with years of experience in the trade."