New Book by Dionne Kasian-Lew On Why Executives Must Join The Multi-Trillion Social Media Economy
04/07/2013

New book The Social Executive: winning in the multi-trillion dollar social economy is a call to leaders to think about the multi-trillion dollar social economy and the need to be a part of it to create wealth, or risk oblivion.

Online PR News – 07-April-2013 – Melbourne/Australia – Author and CEO of the Social Executive Dionne Lew today launched a call to executives to get into social media or risk irrelevance.

Her new book The Social Executive: winning in the multi-trillion dollar social media economy is a call to leaders to think about the multi-trillion dollar social economy and the need to be a part of it to create wealth, or risk oblivion.

Ms Lew said that in the US most of the Fortune 100 companies are actively using social media and that’s because it contributes to the bottom line.

“Fortune 100 companies have moved from thinking about social media to using it as a mainstream channel to gain greater access to their customers, suppliers and staff,” said Ms Lew.

“However there are still plenty of executives wrestling with the implications of social media and no matter where I go, I am continually asked these same questions:

• Is social media a structural change or just a fad?
• Does it impact the whole economy, the digital economy or just particular industries?
• What is the size of the market and its projected growth rate?
• Does it apply across a business or just to sales?
• Is it the right time to invest in platforms?

“I’ve been asked these questions so often that I finally decided to write a book about it.

“In this book I explore the answers and discuss how businesses are using social media to improve productivity and decision-making as well as for business growth and to recruit and engage top line staff.”

Ms Lew said eight new people come online every second using mobile and social media networks to connect and that this has radically changed the way that we communicate and do business.

“In the next minute we will share about 700,000 pieces of content on Facebook, upload 48 hours of video, send 100,000 tweets and spend a lot of money online,” she said.

“And while people are sharing their day-to-day experiences they’re also talking about their purchases and making recommendations, including about brands.

“What makes these recommendations so powerful is that peer-to-peer trust is high while trust in leaders and institutions has declined.

According to IDC the global online economy is at $16 trillion and Boston Consulting Global says that for G20 nations online will be a $4.2 trillion opportunity by 2016.

Yet as Harvard Business Review’s Meghan Ennes reported last year only around 58 percent of companies are social; even fewer, a third, have a social media strategy.

A recent report on CEO-use shows that the greatest disconnect is at the top with only 16 percent of CEOs having a social presence.

But Ms Lew says, that will need to change.

“The internet has deeply impacted the structure of institutions, hierarchies have given way to networks, barriers have crumbled and real connections with real people are highly valued over authorities that once held a lot of sway.

“Whether we like it or not, or think it’s good or bad, it’s just the way it is.

“Today’s executive needs set a strategy that includes social; be visible and get involved; wisely, appropriately, strategically.

“That demands a change in the mindset of business leaders that starts with recognizing that in a connected world being part of the ecosystem is imperative.

“Much of the fear around social media stems from it being relatively unknown to business leaders, many of whom acquired their experience in a pre-internet age and wonder if it’s still a fad.

“Well, LinkedIn is 10 years old and has 200 million users, mostly professional.

“We think of baby-faced Mark Zukerburg but the reality is, Facebook is nearly nine. And the platforms are becoming more sophisciated as we continue using them.

“Tear away the hype and the age-old business questions that have always guided decisions remain – who are we as a business, where are our opportunities, how do we achieve them?

“Although ‘how’ has changed radically it’s something that credible information, sound strategy and open-mindedness can address.

“I hope that it can help businesses to understand how social media affects them and how to best position themselves to take advantage of it.”

MEDIA CONTACT: DIONNE LEW 0458 974 854


ABOUT Dionne Lew

A respected thought leader and pioneer in social executive leadership Dionne Kasian-Lew is the CEO of The Social Executive™.
A member of the Australian Institute of Company Directors she is an advisor to Board and C-suite executives on leadership, innovation and corporate & communications strategy in the connected world.
Dionne is a contributor to Leading Company, Smart Company, Company Director and is the author of The Social Executive: the multi-trillion social economy, the eBook Relevance! how to thrive in the social era and the Connected Leader Blog.
She is a highly regarded professional speaker, active on the speaking circuit since 2009 as a conference chair, keynote speaker, panelist and contributor to thought leadership roundtables.

MEDIA CONTACT: DIONNE LEW 0458 974 854


PUBLICATIONS

Company Director Magazine, Leading Company, Smart Company, International Association of Business Communicators

http://www.leadingcompany.com.au/news/a-fake-denisnapthinemp-twitter-account-was-tweeting-opinion-before-the-real-premier-was-able-to-address-the-press-and-the-people-of-victoria/201303083895

http://www.leadingcompany.com.au/technology/the-us$4.2-trillion-opportunity-are-you-in/201211193086

http://www.dionnekasianlew.com/is-digital-literacy-the-new-financial-literacy/

http://www.leadingcompany.com.au/productivity/dont-leave-digital-out-of-the-productivity-debate/201302013561

http://www.leadingcompany.com.au/sales-and-marketing/an-inexact-science-measuring-return-on-investment-in-social-media/201302123656

MEDIA CONTACT: DIONNE LEW 0458 974 854


BOOKS

The Social Executive: winning in the multi-trillion dollar social media economy

http://www.amazon.com/dp/1482361205

http://www.amazon.com/The-Social-Executive-ebook/dp/B00BKP8LUK/ref=pd_rhf_cr_p_t_3_N4HD

Attached:

Photograph – Dionne Lew
PDF copy of the book available on request from dionne@dionnekasianlew.com

About Dionne Lew (The Social Executive)

A respected thought leader and pioneer in social executive leadership Dionne Kasian-Lew is the CEO of The Social Executive™.

A member of the Australian Institute of Company Directors she is an advisor to Board and C-suite executives on leadership, innovation and corporate & communications strategy in the connected world.

Dionne is a contributor to Leading Company, Smart Company, Company Director and is the author of The Social Executive: the multi-trillion social economy, the eBook Relevance! how to thrive in the social era and the Connected Leader Blog.

She is a highly regarded professional speaker, active on the speaking circuit since 2009 as a conference chair, keynote speaker, panelist and contributor to thought leadership roundtables.

Formerly Director Corporate Affairs VicRoads, she led the statewide team for strategic communications, media, web & stakeholder engagement.

VicRoads won over 42 awards (predominantly in road safety marketing) and was cited by the Auditor General in 2012 for effective use of non-traditional media and carefully planned communications strategy.

Dionne has an acute understanding of working with government having represented organisations at the Cabinet and Ministerial level and played a leading role in the development of Gov 2.0.

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