Music Industry Veterans Elis Pacheco and Neil Levine Create Services Group for Aspiring Talent
04/04/2013

Digital Launch will be able to provide aspiring talent the infrastructure to launch projects and support them through blogging, editorial support, distribution, social media marketing, and content creation.

Online PR News – 04-April-2013 – New York, NY – New York, NY – With the drastic changes to music business and the constant development of social media tools, the new artists of today actually have a greater chance of success with the proper team in place to help create a solid foundation. Having run several successful ventures both independent and through major record label systems including Sony, EMI and his own venture Penalty Recording, Neil Levine led the marketing, promotions, A&R, and sales departments where he helped launch numerous projects from demo to platinum records. “It’s a unique time for artists to control their own destiny thru social media and touring outside of the traditional major label system. It’s our goal to help set that foundation for them moving forward." - Neil Levine

Elis Pacheco of Digital Launch has been marketing and promoting music since 1993. Having worked on campaigns for Fat Joe, Beyonce, Shakira, Jennifer Lopez, etc., Elis has made the important transition from conventional marketing to digital marketing. Having the knowledge and the ability to position talent favorably in the consumer’s eyes is an essential building block to be successful.

Pacheco and Levine put together an elite group of marketing and promotional people as part of a 360 venture under the Digital Launch umbrella. Digital Launch will be able to provide aspiring talent the infrastructure to launch projects and support them through blogging, editorial support, distribution, social media marketing, and content creation.

There has never been a time in my professional life where an indie label can flourish with a limited budget and utilize many of the digital channels to build an artist’s brand.

"There has never been a time in my professional life where an indie label can flourish with a limited budget and utilize many of the digital channels to build an artist’s brand." - Elis Pacheco

For Media Inquiries Contact Claudia Mora: (917) 213-1733
Official Website: www.DigitalLaunch.com
Twitter: www.twitter.com/Elis Digital
Contact: elis@digitallaunch.com (646) 290-8585

Digital Launch is a cutting edge marketing entity that uses its innovative strategies to effectively market brands and entertainers through both the conventional and rich media worlds. We create and execute the most comprehensive marketing initiatives and disseminate our message through product placement, lifestyle campaigns, print media, radio and television commercials, and a digital media pipeline that specifically targets consumers on all of the key editorial web sites, blogs, and social networks.

Founded by Elis Pacheco, long time veteran of the entertainment industry and Co Founder of leading Urban/Latino marketing company Dedos Marketing Group, Digital Launch provides entertainment clients with tremendous branding and endorsement opportunities and corporate clients with the most comprehensive marketing campaigns specifically designed to touch the core of our targeted consumer

Having achieved great results for client campaigns as a conventional marketing/management company in Dedos Marketing Group, the natural progression was to utilize the same creative ingenuity and also include the digital world. Digital Launch was created to be a one stop boutique ad agency as well as management company that represents key talent and brings to market new and established brands. We provide and execute creative campaigns, procure and negotiate with the appropriate talent and brands and have created and launched national campaigns for Beyonce, Carmen Electra, Ice-T, Kim Kardashian, Fat Joe, Chuck Liddell, Quaker State Motor Oil, Allstate Insurance, Bacardi, HCG Platinum, etc.

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