Harte Infiniti in Hartford, CT is releasing the details of Infinitiâ€™s pledge to donate $700,000 to the Coaches vs. Cancer program.
Online PR News – 04-April-2013 – Hartford, CT – Infiniti recently announced that it has committed $700,000 to support the Coaches vs. Cancer program. Harte Infiniti in Hartford, CT is proud to represent a company whose goal is to help those in need and give back to the community by supporting cancer awareness and research.
The pledge of $700,000 will be reached through Infiniti-sponsored events and promotions during NCAAÂ® March MadnessÂ®. Infiniti has donated a set of tickets and a travel package to the NCAA Final FourÂ®, which were put up for eBay auction. The auction ran from March 13th to the 20th and all proceeds benefited the American Cancer Society.
In addition to the eBay auction, Infiniti is sponsoring the CBS Sports Bracket Challenge for the third consecutive year. For each bracket that is submitted Infiniti will make a charitable donation to the Coaches vs. Cancer program. Four lucky fans participating in the Bracket Challenge will win a tickets and a travel package to the NCAA Division I Men's Basketball National Championship.
"Infiniti is excited to engage fans during NCAA Men's Basketball, while continuing to support our partnership with Coaches vs. Cancer," said Infiniti Americas Vice President Ben Poore. "It's a slam dunk for everyone involved, and we thank every fan who participates for helping us donate again to this great cause."
The Coaches vs. Cancer program is a collaborative effort between the American Cancer SocietyÂ® and the National Association of Basketball Coaches (NABC) to raise funds and awareness for cancer research, and with this donation, Infiniti has become the largest corporate sponsor of the program.
"As the American Cancer Society prepares to mark its 100th birthday on May 22nd, we are relentless in our efforts to save more lives from cancer," said Gary Reedy, volunteer board chair of the American Cancer Society. "Infiniti's support of the Coaches vs. Cancer program will help the Society in our efforts to finish the fight and make this cancer's last century."
About Harte Infiniti
Located in Hartford, Connecticut, Harte Infiniti offers a broad selection of new and pre-owned vehicles, including the M Hybrid and the QX56. Customer satisfaction is our ultimate goal, and we hope to meet each customerâ€™s specific needs, whether itâ€™s purchasing a vehicle in our sales department or utilizing our vast parts and service departments. Please call or visit to find out why Harte Infiniti is one of the premier dealerships in the state.