I-10 Toyota Announces Special Edition Cars to Celebrate Scion’s 10th Year on the Road

A special edition model for each Scion vehicle will mark the tenth anniversary of the youthful automaker.

Online PR News – 06-April-2013 – Indio, CA – This year, the Scion brand celebrates its first ten years on the roads. Toyota’s Scion brand had its beginnings in someone’s basement when the whole concept was dreamed up: a youthful brand that delivered highly innovative and unique vehicles. These vehicles were matched with an inspiring retail experience, and so the Scion brand was born in 2003.

The youth-oriented Scion brand will celebrate its tenth birthday by producing special edition models. The models will appear at dealerships in June as Scion 10 Series editions, and will be available for special order at I-10 Toyota of Coachella Valley, California.

All five Scion models will receive special edition treatment: the FR-S, the tC, the iQ, the xB, and the xD. The exclusive package will feature a Silver Ignition exterior color, as well as Scion badges on both the front and the rear of all vehicles. These badges will glow blue from LEDs that illuminate whenever the car is unlocked. In addition, passengers will be secured by silver seat belts, and the driver will shift gears using a solar-powered illuminated shift knob. The iQ, xB, and xD will even receive darker alloy wheels.

The Japanese automaker plans to create just 10,000 Scion 10 Series models in total. The 2014 tC will receive 3,500 special editions. Only 2,500 will go to the FR-S, and even less (just 900) will go to the iQ. The xD will receive 1,000 models while the original Scion vehicle, the xB, will get 2,100 special editions. Each special edition will receive a sequentially numbered badge inside the vehicle.

Doug Murtha, vice president, Scion Division, stated in the official press release, “The Scion 10 Series celebrates 10 years of the brand’s passionate approach, iconic products, and success, inviting a new, younger buyer to the Toyota family. Scion heads into its second decade revved up by a strong product line that continues to stand out on the road.”

Customers may learn more about the Scion lineup by visiting I-10 Toyota online and viewing the inventory at www.i-10toyota.com.

About I-10 Toyota
I-10 Toyota is proud to be the select Coachella Valley area Toyota dealer. We provide Toyota vehicles, award winning service, and certified parts to all surrounding cities, including Indio, Palm Springs, La Quinta, Desert Hot Springs, and San Bernardino. Featuring an extensive line of new, used, and certified Toyota cars, trucks, vans, and SUVs, such as the Corolla, the Avalon, and the Highlander, I-10 Toyota is the one-stop spot for all your Toyota needs. Stop in today to view our large inventory or to have maintenance done on your Toyota vehicle.