$50,000 Personalized Fuel Efficiency App Challenge Launched by Ford
04/06/2013

Ford has launched its $50,000 Personalized Fuel Efficiency App Challenge and Bonner Springs Ford in Bonner Springs, KS is releasing the details.

Online PR News – 06-April-2013 – Kansas City, KS – The Ford Motor Company recently announced its $50,000 Personalized Fuel Efficiency App Challenge. Ford has challenged web-app developers to create an app that will show drivers just how efficient Ford vehicles can be. Bonner Springs Ford in Bonner Springs, KS is proud to carry the full lineup of fuel efficient Ford vehicles, and offers availability information for all vehicles online, at http://www.bonnerspringsford.com/, for those interested.

The Personalized Fuel Efficiency App Challenge was created so that Ford can provide drivers with an app that shows exactly how their driving is affecting their fuel economy. Every driver is unique, and Ford wants to be able to accommodate each driving style with their own efficiency statistics. "We need to help customers understand the concept of personal fuel economy -- based on their own individualized experiences," stated Jim Farley, Ford executive vice president of Global Marketing, Sales and Service.

Each web-app developer that accepts the challenge and attempts to win the $50,000 will have access to Ford Android-powered OpenXC platform. The one-of-a-kind platform is able to send a host of information from the Ford vehicle to a smartphone, including vehicle speed, GPS position and steering angle.

The $50,000 Personalized Fuel Efficiency App Challenge is made possible by the Ford Developer Program. Ford is the first automaker to launch a program that allows software developers to directly interact with a Ford vehicle and create apps to enhance the driving experience.

“The Ford Developer Program marks a dramatic shift in how we will innovate new features and add value to our vehicles throughout the ownership period,” said Hau Thai-Tang, vice president of Engineering, Ford Global Product Development. “Opening the car to developers gives consumers a direct voice and hand in the creation of apps that can help our products remain relevant, up to date and valuable to our customers.”

Customers interested in learning more about the Personalized Fuel Efficiency App Challenge, or in test driving any of Ford’s fuel efficient vehicles, can visit Bonner Springs Ford in Bonner Springs, KS. The Kansas dealer offers purchasing information for all Ford vehicles online, at http://www.bonnerspringsford.com/.

About Bonner Springs Ford
Bonner Springs Ford is proud to provide Ford vehicles, service, and parts to the Kansas City area, including Lenexa, Overland Park, Olathe, and Shawnee. Offering an extensive selection of new and used Ford vehicles, like the Fusion, the Focus, the F-150, the Mustang, and the C-MAX Energi, Bonner Springs Ford is sure to have just what you’re looking for. Striving for the ultimate customer experience, Bonner Springs Ford is staffed by the most knowledgeable and devoted sales, service, and finance employees, committed to providing the ideal customer visit every time.