Mazda Partners with New Star Trek Movie to Promote the 2014 Mazda6
04/06/2013

Mitchell Mazda in Enterprise, AL is releasing the details of Mazda‚Äôs partnership with Paramount Pictures to promote the 2014 Mazda6 and ‚ÄėStar Trek Into Darkness‚Äô film.

Online PR News – 06-April-2013 – Enterprise, AL – Mazda North American Operations (MNAO) recently announced a partnership with Paramount Pictures to create a marketing campaign that will promote the all-new 2014 Mazda6 and Paramount‚Äôs ‚ÄúStar Trek Into Darkness‚ÄĚ movie. Mitchell Mazda in Enterprise, AL currently offers the redesigned 2014 Mazda6 and is excited to see the futuristic promotions that will feature Mazda‚Äôs flagship sedan as well as the next installment in the iconic Star Trek saga.

"'Star Trek Into Darkness' is the essence of action and adventure," said Russell Wager, Vice-President of Marketing for MNAO. "A mid-size sedan that looks great, offers industry-leading driving dynamics and provides best-in-class fuel economy might seem like it comes from another universe, but the 2014 Mazda6 and its incredible SKYACTIV TECHNOLOGY is better termed 'Like Science Fiction. Without the Fiction.'"

The national marketing campaign kicked off at the 2013 New York International Auto Show, which runs from March 29th to April 7th. Mazda gave auto show-goers an opportunity to sit in Captain Kirk’s Starfleet Commander’s chair found in the Starship Enterprise and have their picture taken. All in attendance were also given the chance to learn all about the all-new 2014 Mazda6.

The 2014 Mazda6 offers Mazda’s revolutionary Skyactiv engine. Powered by a 2.5-liter direct-injected Skyactiv engine generating 189 horsepower and 189 lb.-ft. of torque, the 2014 Mazda6 is able to travel from 0-60 mph in less than eight seconds. Skyactiv technology enables the Mazda6 to return 33 mpg highway.

"Mazda's exciting futuristic technology makes the brand a perfect complement to our new film 'Star Trek Into Darkness,'" said LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures. "This impactful national campaign is a great way for us to build the excitement of this next installment of J.J. Abrams' Star Trek universe with audiences."

Customers interested in learning more about the 2014 Mazda6 can visit Mitchell Mazda in Enterprise, AL for more information. The Alabama dealer offers availability information on the 2014 Mazda6 online, at http://www.mitchellmazda.com/.

About Mitchell Mazda
Mitchell Mazda is the preferred Mazda dealer of Dothan, AL. The Alabama dealer carries an extensive inventory of new and pre-owned Mazda cars and SUVs, including the all-new Mazda6, Mazda3 and CX5 and many more. Mitchell Mazda offers automotive service and is located conveniently online, at http://www.mitchellmazda.com/.