This 2013 Antonio Orozco will be wearing Desigual clothing for his Tour around 50 Spanish cities and through South America.
Online PR News – 05-April-2013 – Barcelona / Spain – As part of the vital effort to showcase the brand, “La vida es chula”, Desigual is to feature in the “Gira Único 2013” of Antonio Orozco, one of the leading artists in the Spanish music scene, who also enjoys international renown.
The alliance between the two stemmed from a strong mutual feeling of love at first sight, with sparks of the artistic and creative connection they share flying from the very first moment.
Desigual is the brand Orozco has chosen to wear on his new tour which has just begun and will take him around a total of 50 Spanish cities in an initial phase, before moving on to seven Latin American countries in May, with concerts in Mexico, Argentina and Puerto Rico, to name but a few.
The pieces from the 2013 “Sex, Fun and Love” collection, and especially the men's clothing collection, will feature in a tour which has already proven to be a great success, with all the performances put on sale a sell out. Antonio Orozco, nominated in the Latin Grammys 2013 for the category Best Song, is an artist whose values coincide strongly with those of the brand; as is the case with Desigual, passion, energy, happiness and essential fun are part of its DNA.
As well as dressing the artist and the rest of the band, Desigual has provided Antonio Orozco with the necessary creative management and art equipment for the production of all the tour's promotional graphic material.
The alliance between Desigual and Antonio Orozco will be as atypical and surprising as both of them could hope.
From the possibility of Orozco chatting with fans of Desigual in the head offices of the brand, to coverage on Instagram of all his performances, including special activities with bloggers, prize draws for followers of Desigual and an exclusive and extremely unique performance which we are unable to reveal any more about at this stage.
Desigual is characterised by its unique, optimistic and colourful designs. The company launched its activity under the slogan 'Desigual, no es lo mismo' (Desigual, it's not the same) in 1984. In the last 10 years the company has enjoyed average annual growth of over 50% and currently employs more than 3700 people of 85 different nationalities.