Value-Optimized Solutions, Inc. [VOS] initiated an aggressive marketing campaign for its services and innovative global press releases, PressReleaseLeader [PRL], oriented toward regional cities in the U.S.
Online PR News – 04-April-2013 – Texas – The need to share news of regional cities worldwide with the lack of a suitable global infrastructure make PRL a competitive service and the logical choice for news coverage in the U.S., Europe, and Asia.
marks the official start of the U.S. launch for PRL (www.pressreleaseleader.com). This follows on their success in Europe and is aimed initially at small to mid-sized U.S. municipalities. There is a strong need for press release services within local government entities to allow them to capture global attention and compete with much larger cities at a fraction of the cost. VOS is engaging the U.S. market ahead of previously planned dates to provide this service to American customers.
“The chief business of the American people is business” said the 30th President of the U.S., Calvin Coolidge which might explain why the U.S. is already a very commercially focused country and PRL’s service aligns very well with the global business communication strategy of many U.S. municipalities. PRL does this by either creating a global communication reach if non-existent or enhancing and amplifying an existing global strategy.VOS provides a flat monthly rate that is extremely affordable, when compared to other providers, reaching over 140 U.S. and global distribution points.
PRL’s news portal combines language translation, social media links, and global distribution into one complete package allowing a single press release to be viewed in over 70 languages, easy posting to Facebook, Twitter, and others. "By allowing our customers to enjoy seamless integration with social networks, we enable the news to spread and reach a much wider audience. Integration of social networks within our service allows PRL press releases to be automatically published on the Facebook page of PRL and the PRL Twitter account. Similarly, our readers can post and/or link to the articles published with their personal Facebook, LinkedIn, Google Plus, and Twitter accounts (among others) from the network interface on our service. In addition, our virtual press rooms offer the possibility of direct access to Facebook and Twitter accounts of the issuers of the press"said Jack Look, Executive VP of North America Services. Vijayan Shanmugam, VOS COO, said: "While we are very proud of the innovation, we have also ensured that our service includes all the basic and standard features expected from a supplier of press releases."
The marketing year starts in the U.S. on April 1, 2013. The goal is to have a total of300 Illinois and Wisconsin cities that use the service by late June 2013. The ultimate goal is to capture 70% of the small to mid-size cities within Illinois and Wisconsinby the end of June 2014. The plan is to move into selected other statesstarting with Texas between June and December and then spread throughout the U.S. by the end of 2014. Additionally, Canada and Mexico will be started in Late 2013/early 2014.
Value-Optimized Solutions, Inc. [VOS] is the leading global provider of business solutions in hardware / software and network services based in Austin, Texas, USA with a customer base that spans all continents. VOS services have a global presence and are used extensively in the public and private sectors. VOS services are designed to provide business solutions that meet business needs with a clear emphasis on organizations describe empirical results that demonstrate the effectiveness of the solution.
Executive Vice President North America Services
Value Optimized Solutions Inc
441 Santaluz Path Austin, TX 78732