Knight Marketing, a Florida-based healthcare marketing agency, recently received seven Aster Awards for excellence in healthcare advertising and four awards in the Healthcare Advertising Awards competition, including gold.
Online PR News – 19-May-2010 – – VENICE, FL--Following on the heels of its five local Addy awards, Knight Marketing has recently won eleven awards in two national competitions for healthcare advertising. Sarasota, Florida-based agency Knight Marketing, which has a number of national accounts in the healthcare industry, picked up seven Aster Awards and four in the Healthcare Advertising Awards competition. The company specializes in national and local healthcare marketing in Tampa and Sarasota, Florida.
The winning work included a gold Aster for a campaign to promote a freestanding emergency room for Mount Sinai Medical Center in Miami Beach. The challenge that Knight Marketing faced was two-fold: educating the community on what a freestanding emergency room is, and instilling consumer confidence in the ER facility. The healthcare advertising agency was able to leverage skillful media planning in Florida through a combination of billboards, direct mail and print advertising.
Knight Marketing also won a coveted gold Healthcare Advertising Award for an online campaign to promote VITAS, the nation’s largest hospice provider, on the Web site WebMD. Knight Marketing also garnered several silver and bronze awards, including a silver Aster for an invitation it designed for Physicians Regional Medical Center in Naples.
The Aster Awards are sponsored each year by the national trade journal Marketing Healthcare Today¸ while the Healthcare Advertising Awards are sponsored by Healthcare Marketing Report (HMR). In this, its 27th year of hosting the competition, HMR received more than 4,000 entries from agencies and healthcare facilities across the country, and bestowed approximately 750 awards. Both competitions are judged by an independent panel of judges comprised of design and healthcare marketing professionals.
"We are honored to accept these awards from our industry organizations. We are proud of our success in helping clients provide healthcare education, services and patient care. With the current state of healthcare, it's more important than ever for hospitals and medical facilities to reach out to patients to showcase quality services so that patients can make informed decisions, but many in-house marketing departments have been cut, which is where we come in. We are able to provide full-service healthcare marketing in Tampa, Sarasota and other cities throughout Florida," said Tracy Knight, president of Knight Marketing (http://www.knightmarketing.com).
About Knight Marketing:
Knight Marketing is a premier advertising company, based in the Tampa Bay region, specializing in healthcare and medical marketing. Founded by Tracy Knight in 1997, Knight Marketing the company is dedicated to helping its clients achieve visibility through traditional and new media marketing channels.