Houston branding agency, Savage, aligns results-driven design with AMA Crystal Awards, which honors city’s best marketing work.
Online PR News – 19-May-2010 – – As creative partner of the prestigious AMA Houston Crystal Awards, Savage enlivened this year’s theme by incorporating caricatures of industry stereotypes to lend humor in keeping with the upbeat nature of the event. The print and digital marketing materials included four direct mail pieces and an e-blast series. Savage also designed the awards program.
“Bring Your ‘A’ Game” implies going above and beyond the status quo. Achievement at the highest level requires your best attitude, your best ideas, your best effort and your best work. This focus on excellence aligns with the purpose of the Crystal Awards: to honor those companies whose marketing communications demonstrate measurable results which meet or exceed business goals.
The concept evolved from the kickoff meeting. “If you expect to score a perfect ‘10’, you better bring your ‘A’ game,” said Kenny Ragland, Principal, Vice President, Senior Design Director, Savage. “Because it’s the Crystals, we knew we had to bring our ‘A’ game too, and we did!”
The 24th Annual Crystal Awards will be held May 20, 2010, from 6 p.m. to 9:30 p.m., at the Hyatt Regency, downtown Houston, and begins with a cocktail reception during which finalists’ entries are on display. The reception is followed by a seated dinner accompanied by entertainment when the category winners will be announced.
To win a Crystal Award is proof that a company’s marketing stood above the competition in its overall effectiveness. Savage’s results-driven process and marketing deliverables mirror the awards’ focus on rewarding marketing solutions.
About AMA Houston Crystal Awards
Houston’s premier event honors a company’s best marketing work. The Crystal Awards are more than a popularity contest. Companies that take home a trophy have shows proven results. www.crystalawards.org.
Savage is a Houston-based company that provides branding and marketing communications for corporations and non-profit organizations. Since 1973, Savage has consistently delighted its clients by creating award-winning work and pioneering the use of new design technology. Founded by Paula Savage, the firm’s work has been published in most of the profession’s juried books and publications. Today, Savage is known as a premier branding firm with both national and international clients. www.savagebrands.com