NFL Superbowl XLVII gets SOULful
04/02/2013

Pepsi pairs up with Beyonce and Soul Premium CachaƧa for the Big Game

Online PR News – 02-April-2013 – Newport, RI. – The NFL Superbowl is arguably one of the biggest sporting events with celebrities and athletes flocking to the stadium. This year Soul Premium CachaƧa also joined the excitement by teaming up with Pepsi Corporation and their spoke woman Beyonce Knowles. Soul hosted the Pepsi VIP 5th Quarter After Party by serving a customized selection of cocktails to rapperLil John, DJ Irie of the Miami Heat, Ryan Kwanten of True Blood and many others. Amongst the classic Soul Caipirinha and Senorita with Soul cocktails, was a skillfully crafted pairing of Soul and Pepsi Cola, Soul Tea. The Soul Tea combines the sweetness of Soul CachaƧa and peach liquor with Pepsi Cola for a refreshing game time drink.
Guests of the exclusive Pepsi VIP 5th Quarter After Party enjoyed Best New Album artists The Roots and an enthusiastic performance of ā€œBlame it on the Alcoholā€ by Jamie Foxx. There was also a special guest appearance by New Orleans icon Trombone Shorty. This event is the first of many Superbowl traditions to come, by incorporating athletics with Grammy nominated artists Soul Premium CachaƧa was on the tip of many celebritiesā€™ lips.
Soul Premium CachaƧa, The Spirit of Brazil, is an authentic artisan cachaƧa with no additives, preservatives and is gluten free. Soul has won numerous awards over the years for presentation and taste, such as 2011 & 2012 Gold Medals from the New York World Wine & Spirits Competition and Platinum Medal for Best CachaƧa in Show. Most recently Soul was awarded 2012 CachaƧa of the Year by the New York International Spirits Competition. Soul has sponsored many other elite events such as VH1 Mob Wives NYC Hurricane Sandy Fundraiser, Andrew Brando NYC Fashion Week 2012, and Jack Johnsonā€™s NYC CD Release Party. Soul is rapidly emerging in the spirits market and is sure to be a household name in the coming years.
Soul is exclusively imported by Bibo International, LLC. Bibo International, LLC, Bibo (Latin meaning "To Drink, Quaff"), specializes in connecting adult consumers with high quality beverages on a global level. Their portfolio includes wines, spirits, ready-to-drinks (RTD), and cordials from all parts of the world. Bibo International, LLC is the owner of Soul Premium CachaƧa and other leading beverage brands.

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