(SURREY, UK) Lord Zion and Vikki Spit - the tattooed couple behind the ASA / AMAZON Christmas Card C-Word debacle - speak out in defense of the card in question, their SMELLYOURMUM.COM website and criticise the ASA over their ruling.
Online PR News – 02-April-2013 – London – (SURREY, UK) Lord Zion and Vikki Spit - the tattooed couple behind the ASA / AMAZON Christmas Card C-Word debacle - speak out in defense of the card in question, their SMELLYOURMUM.COM website and criticise the ASA over their ruling.
"We started our website after years of unemployment. We wanted to start our band, SPiT LiKE THiS, and needed to be able to fund that as well as provide us with an income. Vikki learnt to screen-print, I built the website, designed our wares and we started advertising. It became really popular and we were soon able to come off Job Seeker's Allowance and pay our way through life. At the same time, it provided much needed fuel for our band, as well as good cross-promotion. To that end, not only have we sustained a living, our band has released several EP's, two full albums and played on the same bill as bands like Iron Maiden and Alice Cooper. Quite an achievement."
"We are not necessarily what the mainstream expect people like us to be. We don't drink, don't do drugs and keep fit. We might look a bit odd to them but, thanks to the sales of our items, we have been able to rescue two disabled cats from Cat's Protection and give regularly to various charities. I donate blood as often as I can and, in what little amounts of spare time I have, I give it to teach disabled people to ride horses. All the while, we just get on with what we do, work very hard and mind our own business."
"The ASA ruling is way out of proportion. They received one complaint over the card. Before that complaint, the card was the number one best-selling single card on Amazon. So hundreds of YES votes versus one NO. The problem with organisations like the ASA is that their intentions are misguided. The majority of intelligent people understand the origins of words and how their structure within a sentence or situation qualifies their meaning. Problems tend to arise from the small portion of society who see a word and simply have a knee-jerk reaction to it, putting the cart before the horse. Fortunately for us, most of our customers are intelligent, sentient beings. The irony is, by their ruling, the ASA has caused the "widespread offense" they warned us against. Our website, it's wares and the C-Word has reached a far wider audience than we could ever manage on our own - all because of the ASA."
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