OMA Emirates announces personalization systems for specialized cards

Adds Al Hilal Bank’s unique Qibla credit card to its portfolio

Online PR News – 02-April-2013 – Dubai, UAE – Sharjah, United Arab Emirates, April 1, 2013: OMA Emirates, a provider of cutting edge technology for the payment industry today announced an upgrade in its card personalization solution to emboss and encode customer information instantly at the time of card issuance. The new system has been a part of the successful launch by Al Hilal Bank’s unique Qibla Credit Card that is embedded with a digital compass and locates the Qibla direction which must be followed while performing Salah. This project involvement highlights OMA Emirates’ expertise in personalizing specialized cards.
Service quality is a priority to gain and retain customers by sectors such as banking and finance, retail, loyalty programs, roads and transportation and telecom. Personalized cards are being increasingly used for specialized services, and, incentive, loyalty and membership programs. While ensuring that end users are provided with exclusive cards, businesses can also utilize card usage data for a wide range of marketing and sales activities, and, to analyse future trends in products and services.
“At OMA Emirates we believe that we must work hand-in-hand with relevant industries that utilize card plastics and endeavour to play an active role in their ongoing growth initiatives. Our in-house EMV technical teams constantly upgrade their knowledge and are a part of the ever changing industry advancements. It allows our customers the flexibility to choose our services and help them to effectively improve customer service.” said Niranj Sangal, Group CEO, OMA Emirates – Solution Gulf.
“Our priming device that was customized to enable us to personalize cards with ease has provided us the opportunity to be a part of the prestigious Qibla Credit Card introduced by Al Hilal Bank. A first of its kind, the card provides an exclusive prayer tool for the card holders and reflects the unstinted progress that is demonstrated by Islamic banking which has been growing at an exceptional pace” he added.
Innovations such as the OMA Emirates – Solution Gulf perso machine helps in speeding up the personalization system with instant embossing and encoding of cards that are user friendly and follow strict EMV security and design standards. OMA Emirates’ card issuance solution is built on an open platform enabling clients to cross pollinate with systems from other vendors. This cross pollination capability is critical for banks and customers alike and helps in keeping low costs and improving flexibility of card operations. The system also supports batch printing and encoding which increases user efficiency.
“The Qibla Credit Card introduced by Al Hilal Bank was an extremely important project for us. It was evident that the card had to be technically superior to compliment the exclusivity of the product. OMA Emirates’ innovative card personalization solution played a significant role in the successful launch of the world’s first credit card that has a digital compass to identify the direction to perform Salah. We are proud to be the first to introduce the Qibla card and to be acknowledged for our contribution to Islamic banking.” said, Mohamed Zaqout, EVP Personal Banking, Al Hilal Bank.
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For further information, contact:
OMA Emirates-Solution Gulf (Ingenico)
Sharjah, UAE
Tel: +971 6 573 0000
Fax: +971 6 573 6500

About OMA Emirates-Solution Gulf
OMA Emirates-Solution Gulf is a leading service provider in the Middle East to the payment industry providing cutting edge technology solutions in the area of card personalization, payment issuance and payment acquiring systems through a global delivery platform. The company aims to help businesses achieve the highest efficiency levels possible by drawing on extensive and thorough research as well as hand-on experience with a large profile of high-performance businesses. OMA Emirates-Solution Gulf services together with the strategic partnerships with leading world-class technology partners have been designed to provide clients with a seamless customer experience throughout the interaction process.

About Al Hilal Bank:
Al Hilal Bank ( is owned in full by the Abu Dhabi Investment Council, which is the investment authority of the Government of Abu Dhabi. The bank is working with an authorized capital of AED 4 billion, and is authorized to operate as an Islamic trading bank. Al Hilal Bank aims to become the leading financial institution in the region and to increase the growth of Islamic banking with a new direction, towards new technologies and special services. Al Hilal Bank has 22 branches strategically located across the United Arab Emirates as well as 3 other branches in major cities of Kazakhstan.

For further press information, please contact:
Michelle Silva
OAK Consulting FZC
Mob: +971 50 781 8568