Newly appointed Americas VP & COO champions Visure Requirements as driver of product quality
Online PR News – 04-April-2013 – CA – San Francisco, CA, March 29, 2013 -- Visure Solutions, the market leader in Requirements Lifecycle Management, today announced it has extended its market reach into the Americas with the opening of a new Headquarter Office in San Francisco, CA. Under the direction of VP and COO Dr. Moustapha Tadlaoui, this new US office will carry the leading requirements engineering solution, Visure Requirements, into both North and South America. To establish an immediate stronghold, Moustapha is first targeting mature embedded and systems markets such as avionics, aerospace, automotive, and medical that understand the need of managing requirements. His next goal is IT, where market needs and business requirements drive product development at an almost overwhelming pace—one which only can be managed with automated requirement definition and requirement management tools.
Founded in 2008, Visure Solutions has firmly established itself in the European market, achieving 150 percent growth over the last several years. The opening of offices in Spain, Germany, and the UK has enhanced Visure Solutions’ international sales and extended the Visure Requirements brand, formerly known as IRQA, across a plethora of industries including IT, financial services, aerospace and defense, telecom, medical, automotive, and transportation. Visure Solutions has become a recognized leader in providing innovative Requirements Definition and Management.
Visure Solutions chose Dr. Moustapha Tadlaoui to direct US operations because of his stellar track record in creating and building new businesses from the ground up. In the past, Moustapha increased the French sales revenue of ATTOL Testware, an IT software testing company, 250 percent in his first year. He then went on to launch and develop ATTOL’s European business, building revenue and customer base to $9.1M and leading the company through its acquisition by Rational Software Corporation (now IBM Rational) in 2001. After successfully transitioning ATTOL technology to Rational offices in the US, Australia, and Japan, Moustapha, an entrepreneur at heart, created and set up US offices for LDRA, a leading provider of software test and verification tools. As LDRA’s vice president of sales, Moustapha established the LDRA brand first in the US and then in South America in the heavily regulated markets of avionics, defense, medical, and automotive where software testing is critical in proving software reliability.
“Visure Solutions has, year after year, achieved 100 percent growth, extending its international sales through its European offices and now in the Americas,” noted Joe Cisneros, CEO Visure Solutions. “Moustapha’s drive, his twenty-five years of experience building fast-growth, market-leading technology companies, and his expertise in both the IT and embedded systems markets will accelerate this growth. We are counting on him to significantly grow sales in the Americas and to establish Visure Solutions as the preferred global provider of requirements lifecycle management solutions.”
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