Hidesign & Infibeam Enter Into Alliance for eCommerce

Iconic leather accessories brand, Hidesign has launched a brand new website in partnership with eCommerce major Infibeam.com.

Online PR News – 19-May-2010 – – India's leading leather brand, Hidesign, has partnered with Infibeam.com to revamp its online presence in India. Through the new alliance, Infibeam.com's technology platform will power http://hidesign.com offering a wide range of merchandise for men & women. As part of the agreement, Infibeam.com will also manage the eCommerce infrastructure, and search engine optimization for the site.

Speaking on the alliance, Mr. Vikas Kapur, International Director, Hidesign, who oversees Hidesign's website and e-marketing initiatives said "Hidesign's online website caters to a clientele that is diverse and distributed across the globe. We are delighted to launch a brand new website in association with our eCommerce partner Infibeam.com. Some of the highlights of the new website include an information rich shopping experience, search engine friendliness, and most important of all easy navigation & checkout." He added, "The fresh look & feel is true to our identity as a global fashion brand. The new website also includes a unique section presenting the history and timeline of Hidesign through a nice visual sketch."

On the launch of the new website, Mr. Ajay Chandra, VP Brand Stores, Infibeam.com, added, "Hidesign is one of the foremost Indian luxury brands renowned internationally. We are proud to announce our partnership with Hidesign to run their online website using Infibeam's eCommerce technology. The awesome collection of leather products from Hidesign with high resolution images on the site are a treat for the fashion connoisseurs around the world.

The store selection includes workbags for the office, totes for the new age woman, travel bags and stylish wallets. The leather goods & accessories from Hidesign also come in various shades of colors such as red, bronze and bottle green in addition to the classic black. The online store will help customers choose from a wide range of our bags, wallets and accessories. Through the online store, customers will also be able buy or gift Hidesign gift vouchers which are redeemable at all Hidesign's offline stores. Currently, the website caters only to Indian customers but will be opened up for international market in the next three months.

The incomparable quality of Hidesign products with the user friendly shopping experience on the website, makes the store, one of a kind. The online store is bound to augment the choices for leather goods shopping. Check out the Spring Summer 10 Collection on the site.



About Hidesign.com:
Hidesign is a leading leather goods manufacturer, founded by Dilip Kapur at Puducherry in 1978. Hidesign had its roots from a two-man workshop and is today, a company of 3,000 spread all over the world. In the past 30 years, it has remained focused on innovation, based on the heritage of craftsmanship. The brand currently operates over 50 stores in India and about 10 stores overseas.

About Infibeam.com:
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal www.picsquare.com. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.