Premier Farnell announces agreement to sell Maxtena products

Premier Farnell has announced an international agreement to sell antenna products for Maxtena, Inc.

Online PR News – 30-March-2013 – Rockville, Maryland – Premier Farnell plc (LSE:pfl), has announced an international agreement to sell antenna products from Maxtena, Inc., a top developer and producer for innovative wireless solutions, including GNSS, M2M and MSS helical and patch embedded and external antennas.

Through the deal Premier Farnell plc (LSE:pfl), the leading high service distributor of electronic components, will provide design engineers and buyers with finished helical and patch antenna solutions to customers in Europe and Asia Pacific.

Premier Farnell have agreed to sell a number of Maxtena products including helical antennas (GPS L1/L2, GLONASS, Iridium), patch antennas (GPS, GLONASS, Globalstar) and patch antenna-tuning kits (GPS). These products are ideally suited for portable wireless applications including satellite phones, soldier worn communications gear, hand-held navigation, asset tracking, recreational devices and industrial equipment.

Mike Buffham, Global Head of Product and Pricing at Premier Farnell, said: “Being able to offer this range of products from Maxtena expands our award- winning technology solutions product offering and further strengthens our position as the leading high service distributor.”

“We’re very excited to have Premier Farnell as an official Maxtena distributor,” says Stanislav Licul, CEO and President of Maxtena. “Having Premier Farnell as a distributor means we can get our antenna products into the hands of our customers in the European and Asia Pacific markets faster and more cost effectively. This new agreement will cut down on longer lead times and provide the design engineers evaluating our products more time for the necessary lab testing they will conduct.”

Maxtena’s expertise in embedded and external antenna solutions matched with Premier Farnell’s reputation as one of the largest and most highly trusted distributors serving Europe and Asia Pacific, means design engineers can achieve their goals faster and more cost effectively.

About Premier Farnell
Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first ( With sales last year of £973.1m and underlying profits of £104.6m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

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Global Contact:
Ken Leitch
Global Head of PR
Premier Farnell plc
Tel: +44 (0) 20 7851 4145

Europe Contact:
Jen Cooke
European PR Manager
Tel: +44 (0) 113 3484904

APAC Contact:
Christina Loh
Communications APAC
Tel: +65 6671 8769

About Maxtena

Founded in 2006, Maxtena has quickly become the recognized global leader in developing and producing innovative wireless solutions. They are engaged in designing, manufacturing and marketing a comprehensive range of embedded, external and custom antenna solutions for GNSS (GPS, GLONASS, COMPASS, Galileo), M2M, MSS and 4G LTE applications.

Maxtena provides antenna products and consulting services to businesses, the United States and foreign governments, and non-governmental organizations around the world. Their antenna products are ideally suited for portable wireless applications including satellite phones, military radios, hand-held navigation, GPS tracking, recreational devices and laptop computers. Their consulting services include feasibility studies, chamber testing and prototyping. For more information, visit

Global Contact:
Chris Chaves
Head of PR
Maxtena Incorporated
Tel: 1 (877) 629-8362