Toyota Pledges to Donate $200,000 to BGCA for the ‘GoGreen’ Campaign
03/30/2013

Price Toyota of New Castle, DE, is happy to say that Toyota is doubling their donation to the Boys and Girls Club of America for the ‘GoGreen’ campaign.

Online PR News – 30-March-2013 – New Castle, DE – Toyota has a long history of lending a helping hand to the community, and Price Toyota of New Castle, DE is proud to announce that they have done it again. Toyota’s ‘GoGreen’ campaign was such a success that the auto manufacturer has pledged another $100,000 to the Boys and Girls Clubs of America (BGCA), bringing its total pledge goal to $200,000. The campaign will run through March 31st, so there is still time for customers to sign up and go green.
The ‘GoGreen’ campaign, which launched on January 15th, is one of Toyota’s many initiatives to make an environmental impact on our world. The campaign encourages customers to sign up for paperless billing, therefore reducing the amount of paper used for statements and bills and reducing the amount of trees used to create the paper.
As part of the campaign, Toyota pledged to donate $5 to the BGCA for every customer that went Green. Toyota reached its $100,000 pledge goal within the first two weeks of the 11-week campaign. As a result of the overwhelming response, Toyota upped its pledge amount to $200,000.
“We are absolutely thrilled with the response from our customers, and the early success of this year’s ‘GoGreen’ campaign,” said Karen Ideno, Vice President of Product & Marketing for Toyota Financial Services. “By signing up for paperless billing, our customers are not only helping to greatly reduce the volume of paper statements that TFS/LFS sends each month, they are supporting BGCA’s after-school and life-skills programs, and their numerous ‘green’ activities, such as recycling projects and community clean-ups.”
By the end of the ‘GoGreen’ campaign, Toyota hopes this campaign will help them convert 16 percent of its portfolios to paperless billing. The success of this campaign may even inspire Toyota and other companies to branch out and try environmental initiatives similar to this.
Price Toyota is proud of the commitment Toyota is making to the environment and to the BGCA. For more information on Price Toyota, including its award-winning staff [http://pricetoyota.com/Staff.aspx] and community and charity events in the New Castle, DE and surrounding areas of greater Philadelphia and Wilmington [http://pricetoyota.com/DealerProfile.aspx], visit www.pricetoyota.com.

About Price Toyota
Price Toyota, located in New Castle, Delaware, offers the largest selection of new Toyota models and certified used vehicles to the greater Wilmington, DE, area. Price Toyota also maintains a certified collision center, which is the only Toyota certified body shop in Delaware [learn more at http://pricetoyota.com/BodyShop.aspx]. Price’s highly trained technicians use only the best Toyota parts and accessories. Price Toyota honors its community by participating in many local events and helping out various schools and education programs. Customers can find more information on Price Toyota at www.pricetoyota.com.