BMW proudly accepts the 2013 Kelley Blue Book Brand Image Award for Best Overall Luxury Brand
Online PR News – 30-March-2013 – Escondido, CA – Earlier today, Kelley Blue Book announced BMW as the winner of its 2013 Kelley Blue Book Brand Image Award for Best Overall Luxury Brand. The awards are based purely on consumer responses from more than 12,000 people surveyed.
Brand Watch™ monitors digital brand recognition and perception through new vehicle shoppers on Kelley Blue Book’s website. Brand Watch™ surveys consumers on many factors involving their purchasing decisions and their shopping processes.
“Some will say that perception is reality, and while we concede that image isn’t everything, it is more than enough to get shoppers into the store, and that’s half the battle for automakers and their dealers,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “With standout vehicle lineups and positive consumer perception confirmed by empirical study, the winners of Kelley Blue Book’s 2013 Brand Image Awards have secured enviable positions in the minds of car buyers.”
This is the sixth consecutive win for BMW in the Kelley Blue Book Brand Image Awards. BMW also won in Best Exterior Design (Luxury), Best Performance Brand, and Coolest Brand. On the model level, BMW won Best Exterior Design for luxury sedan/coupe/hatchback in 2008. This is the first win for BMW in the Best Overall Luxury category.
About BMW of Escondido
BMW of Escondido, a BMW dealer located near San Diego, CA, carries a large selection of new, used and certified BMW cars and SUVs. In addition, the BMW dealer offers auto service, BMW parts, and auto financing. BMW of Escondido has been known for years as one of the most trusted dealership for quality vehicles and service in the San Diego area.
Company Contact Information
BMW of Escondido
1557 Auto Park Way 92029
Phone: (760) 745-3000