Proof Eyewear collaborates with YouTube sensation Devin Graham
03/30/2013

Devin Graham and Proof Eyewear work together to make a fun and exciting video located in Hawaii.

Online PR News – 30-March-2013 – Eagle, ID – Devin Graham is one of YouTube’s finest. Graham is originally from Portland Oregon and studied film at Brigham Young University. He got his start after seeing a YouTube cell phone video that got 2 million views. This inspired him to create short films with the intent of being viewed on YouTube. Graham now travels around the world capturing unbelievable, unseen and breathtaking experiences and shares them on his YouTube channel, Devinsupertramp, for the world to see. Devin Graham says this about following your dreams, “I want to inspire and let you guys know that it is definitely obtainable, but you have to work for it and fight for it like nobody else” – Devin Graham

Graham’s YouTube page has over 1 million subscribers, and over 188 million video views. Recently, Proof Eyewear had the opportunity to work with Devin Graham and collaborate on a fun and exciting video that was filmed in Hawaii. The video features thrill seekers, leaping from some of Oahu’s most scenic and highest cliffs. One of the locations that were filmed shows a few people jumping from a trampoline that was securely tied on top of a cliff.

The video was released March 20, 2013 and has been viewed over 2.5 million times in less than one week. Proof Eyewear coordinated the logistics that went in to creating the film and also had products featured throughout the video. Due to the exposure of the brand, the amount of people visiting the website and ordering from the online store has both increased dramatically.

Taylor Dame, CMO at Proof, said this in regards to the video, “It was great to team up with someone that is so passionate about their work, like Devin is. We felt that the video was a great way for people to be exposed to our brand in a small way.”

Check out the video on http://youtu.be/vSROSencBss, there’s also a promo code in the video description to use towards your next purchase on www.IwantProof.com.

Proof Eyewear was founded by three brothers in 2010 and got its start out of a garage in Eagle, Idaho. The brand specializes in creating Eco-friendly eyewear from materials such as sustainable woods; plant based acetate, and repurposed skate decks. The inspiration of Proof came from the founders’ Grandpa, Bud. The love for wood and nature is how the idea for Proof Eyewear came about. Brooks Dame, the company’s founder, wanted to create a product that was eco-friendly and one of a kind that the customer could identify with. Proof prides itself on providing original products that are handcrafted from sustainable materials. Proof Eyewear continues to innovate and provide a wide variety of products that aren’t just environmentally friendly, but unique and original. Proof-Crafted from the Ground Up.
www.iwantproof.com.