Perillo BMW of Chicago Earns 2013 Center of Excellence Award

Perillo BMW of Chicago, Illinois, received the 2013 Center of Excellence from BMW of North America for superior customer service and high profitability.

Online PR News – 30-March-2013 – Chicago, IL – Last week, BMW of North America, LLC, announced the recipients of the annual Center of Excellence (COE) awards. Each year, BMW of North America examines BMW dealerships nationwide and chooses the most successful in terms of customer satisfaction and overall sales, among others. This year, local Chicago BMW dealership, Perillo BMW, was one of the lucky recipients of the prestigious award.

There are currently 338 BMW dealerships in the United States. Only 33 received the highly competitive 2013 COE award.

In a press release, Ludwig Willisch, BMW of North America president and CEO, stated “I am always very proud to welcome the Center of Excellence winners and this year we have a strong mix of repeat and new winners. Being a COE has never been more critical to the success of our brand and we are all inspired by their accomplishments.”

According to BMW of North America, dealerships must receive a high level of customer satisfaction, as well as represent the brand exceptionally, have operational excellence, and display high levels of profitability. Perillo BMW, which has repeatedly received community praise and national recognition, excelled in all four categories in the 2012 year.

In closing, Willisch added, “We recognize not only these outstanding owners and operators but also their teams who continuously demonstrate the ability to perform in a highly competitive market. It takes commitment, adaptability and consistency to reach the ranks of a COE dealership.”

Perillo BMW is located in Chicago, Illinois. Customers can find out more information about the award-winning dealership online at

About Perillo BMW

Located in Chicago, Illinois, Perillo BMW carries a full line of new BMW vehicles, including the X5, the M3, and the 6-Series. In addition, the dealership offers a wide variety of certified pre-owned vehicles. With a state-of-the-art service facility complete with a parts department, Perillo BMW happily serves the Naperville, Schaumburg, and Orland Park communities. Visit Perillo online at