Kelley Blue Book’s 2013 Brand Image Award study resulted in numerous wins for Honda: “Most Trusted Brand,” “Best Value Brand,” and “Best Overall Non-Luxury Brand.”
Online PR News – 30-March-2013 – Newport News, VA – Kelley Blue Book (KBB) recently announced the winners of its annual Brand Image Awards. The 2013 Brand Image Awards were decided based on data generated in the Kelley Blue Book Market Intelligence’s Brand Watch™ study. This data reflected the perceptions of more than 12,000 automotive consumers. According to representatives from local dealership, Casey Honda, the Japanese automaker took home the most awards of any brand.
Honda earned recognition as the “Most Trusted Brand” for the second year in a row. In addition, the critically-acclaimed and notoriously reliable automaker took home the “Best Value Brand” award. This was the third consecutive year for the latter distinction.
“We are honored to be recognized by American car buyers for two tenets of the Honda brand: trust and value. These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand,” stated Mike Accavitti, vice president of national marketing operations, American Honda Motor Co.
In addition, Honda was named “Best Overall Brand” in the non-luxury category.
According to Jack R. Nerad, executive editorial director and executive marketing analyst, KBB.com, the “Best Overall Brand” distinction “speaks to Honda’s stellar reputation and brand leadership in the minds of consumers.” In addition, the other awards demonstrate the “positive attributes of the Honda brand [which] continue to resonate with the new-car buying public.”
Honda’s entire lineup of reliable, quality vehicles are available at Casey Honda of Newport News, Virginia. Innovative automobiles like the Civic, Odyssey, and CR-V all exemplify Honda’s brand images of both trust and value. Customers are invited to visit for a test drive, or to view the entire inventory online at http://caseyhonda.com/.
About Casey Honda
Located in Newport News, Virginia, Casey Honda offers a broad selection of Honda cars, trucks, and SUVs, including the Honda Civic, Accord, and CR-V. The friendly staff will work tirelessly to match each customer with the perfect vehicle, paired with the best financial package available in all of Newport News.