f.y.e. (For Your Entertainment stores) has partnered with The Food Network to distribute a CD promoting the new season of The Next Food Network Star™, a flagship series for the popular cable network.
Online PR News – 19-May-2010 – – ALBANY, NY, May 18, 2010 – F.Y.E. (For Your Entertainment), the largest specialty music and video retailer in the U.S., has partnered with Food Network to distribute a CD promoting the new season of The Next Food Network Star.™ The CD, available May 25, will be available exclusively at f.y.e. stores and online at www.fye.com.
“We are pleased to announce this exclusive partnership with Food Network,” said Barry Burmaster, f.y.e Director of Marketing. “The Next Food Network Star™ is a flagship series for one of America’s most popular cable networks, and we anticipate strong interest in this exciting CD as the show enters its sixth season on June 6 at 9pm ET/PT.”
According to Burmaster, the new CD features song and recipe pairings from the cast, judges and hosts of The Next Food Network Star.™ The CD, which will be on sale for just $9.99, includes the title track, “Get Ready,” and the accompanying booklet details more than 15 exclusive recipes from Food Network Kitchens. The promotion is being advertised online and on Food Network with the tagline “Listen. Cook. Watch. Eat.”
Food Network’s number one series returns this June with the most exciting and intense season yet. Airing Sunday nights at 9pm ET/PT, season six of “The Next Food Network Star” follows 12 hopefuls competing for the ultimate dream job: his or her own Food Network show. Under the watchful eye of mentor Giada De Laurentiis, the finalists strut their star power and culinary chops for host Bobby Flay and the selection committee to see if they stack up against the competition.
F.Y.E. carries a wide range of Food Network shows on DVD. For more information, please contact Jodie Evans, senior promotion manager, Trans World Entertainment at (518) 452-1242.
About Food Network
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 98 million U.S. households and averages more than 9 million unique web users monthly. In its first year Food Network Magazine doubled its rate base and passed the one million circulation mark. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com) and Cooking Channel (www.cookingchanneltv.com) is the manager and general partner.
f.y.e. (For Your Entertainment) is the leading retail brand of Trans World Entertainment (Nasdaq: TWMC), the specialty retailer of entertainment software, including music, video and video games and related products. Trans World operates retail stores in the United States, the District of Columbia, the U.S. Virgin Islands and Puerto Rico, primarily under the names f.y.e. (For Your Entertainment) and Suncoast, and online at www.fye.com, www.wherehouse.com, www.secondspin.com and www.suncoast.com.